30 of the Best Social Media Monitoring Tools for a Better R.O.I.

Written by Garvita Goyal

On August 6, 2020

Social media marketing can be an asset to your business if planned in a correct way.  Now, there is no fixed definition of the correct way. It depends on trends over time. So,  social media monitoring is equally as important as other management things done by you for implementing a digital marketing strategy. 

Let’s say that you are regularly posting the best content, images, videos, or anything. But have you ever thought whether these content are actually best for your targeted audience or not? That’s why social listening plays a crucial role in having maximum engagement with the audience and converting them into customers. 

Have regular conversations with followers, gain the deep insights of social accounts, monitor the brand mentions, track the competitor’s data, and analyze all the metrics that are part of your social media marketing strategy. 

All these activities can be done using various social media monitoring tools. For your assistance, these tools are listed and described below. Users can have an idea of how they can help them in listening, analytics, and taking action accordingly.

1. Ryzely

Have the easy planning and monitoring of social media campaigns with Ryzely. Get the publishing analytics of the content type with understandable metrics. Schedule your social media posts, get them published, and review them.

You can glance at the content type of scheduled posts and published posts both through pie charts and graphs. Set the dates from the calendar for which you want to analyze your content in the past, present, or future, whatever range you select. 

An added advantage of Ryzely is that it provides you many other exciting features also like, you can do unlimited social media scheduling collaborating with the whole team, or individually both ways. Also, you can manage multiple platforms, compose at each of them simultaneously, and save your precious time. 

Platforms supported: 

Twitter, Facebook, and LinkedIn.

Prices :

There is a free plan. And the paid plans are listed as: 

Tanzanite : $5/mo

Red Beryl : $9/mo

Musgravite: $19/mo

Alexandrite : $29/mo

Emerald : $59/mo

Ruby : $99/mo

2. Minter.io

It is the social media monitoring tool for Instagram and Twitter account analytics for brands, agencies, and businesses. Monitor the engagement of content with your audiences. 

If you want to track a hashtag for a social media marketing campaign, it is the right choice. Keep monitoring on how a hashtag is performing, view social media posts using the hashtag and find out how people react about it.  

Also, it helps to schedule the automatic reports to be sent daily, weekly, or monthly, to the emails of your choice. With all the social media mentions of audiences and customers in one place, it is simple to keep track of your brand mentions and respond directly from this social media analytics tool.

Platforms supported: 

Instagram and Twitter.

Prices :

It has a 14-days free trial period. And the paid plans are: 

Silver -9$/mo

Gold -19$/mo

Platinum -39$/mo

3. Crowdbabble

It is one of the powerful social media analytics tools that give an easy perspective for busy marketers to analyze whether their social media marketing strategy is working or not.

Be organized by listening to all your social media platforms from a single dashboard.

It gives you professional reports that will help you to see the big picture with details.

Easily export the reports to spreadsheets or image formats (PNG) with the help of this social media monitoring tool.

Track the page likes, the engagement rate of different social networks, negative feedback, all that are important for your business development and growth. Monitor the content that works best for your audience by comparing the social media performance of your posts.

Platforms supported: 

Facebook, Instagram, LinkedIn, and Twitter.

Prices :

It has a 7-days free trial period. And the paid plans are: 

Professional -49$/mo

Business -99$/mo

Enterprise -199$/mo

4. GraphyStories

GraphyStories is a social media monitoring tool for discovering the relevant content made for publishers, brands and agencies. It is trusted by more than 6000 professionals for best social listening.

This tool curates Google analytics and trends and also 120 million social media posts published by 20,000 international websites and social media profiles. For every single piece of content that is published, this tool requests the different social media platforms to collect the total number of likes, shares, comments & reactions in real time.

Here, you can monitor the social media performance of all the web articles and facebook posts from the leading media publishers and brands.

Platforms supported: 

Twitter, Facebook, Pinterest, and LinkedIn.

Prices :

It has a 14-days free trial period. And the paid plans are: 

Monthly – 589$/mo

Yearly – 471.19$/mo

5. Famm.io

Identify the audience of your niche and plan the social media marketing to your ideal customers through a powerful social presence. This social media monitoring tool monitors the different social media platforms, web pages and forums and gets you the fresh mentions for your brand or your competitor’s brand.

Discover which influencers work with your competitors and define web and social media platforms where you want to apply the brand strategy.

Have the engagement with your customers by responding to positive and negative comments. It provides you access to monitor social media mentions, social conversations, and discussions.

Platforms supported: 

Twitter, Facebook, Instagram, and Youtube.

Prices :

It has a 7-days free trial period. And the paid plans are: 

Essential -29$/mo

Expert -99$/mo

Enterprise -159$/mo

6. NiceJob

NiceJob gives you an easy experience to monitor and get all the reviews in just two clicks and 30 seconds. You can also get them through automated emails and messages.

With the help of this social media marketing tool, increase your search ranking and get more leads and sales. Its smart funnel will distribute your reviews on different sites like Google and Facebook.

Connect the NiceJob with more than 1000 apps, and have complete automation to your digital marketing. It uses machine learning to optimize and deliver social proof to the visitors of your website.

Platforms supported:

Facebook.

Prices :

It has a 14-days free trial period. And the paid plans are: 

Standard -75$/mo

Lite -45$/mo

7. ZoomSphere 

Get analytics and insights by having the social listening of multiple social media profiles. It will measure and report your social presence. 

Analyze the metrics from your social media performance with this social media monitoring tool. Compare the fan growth, number of interactions on your content to compete with your competitors. 

In addition, collect Facebook and Instagram leads from lead ads. Organize all the relevant content in one place and filter, export, and assign them to your team members to optimize them. Also, there is a scheduling option too to manage your social media content. 

Platforms supported: 

Facebook, Instagram, LinkedIn, and Twitter.

Prices :

It has a 31-days free trial period. And the paid plans are: 

Social Media Analytics – 105$/mo

8. Socialinsight.io 

As the name of this tool depicts, get the social insights and control the whole Instagram marketing. Manage your followers, monitor the engagement rate, and also schedule the posts and easily view them in the calendar.

It provides you with some awesome metrics about your social media marketing campaign on Instagram, like follower growth, average daily change, total posts, total likes, total comments, post types, top video filters, best time to post and many more.

This social media monitoring tool will get you weekly & monthly email reports for every connected Instagram account and send it to the whole team, so that you can easily collaborate and work with all members. 

Platforms supported:

Instagram.

Prices :

It has a 14-days free trial period. And the paid plans are: 

Basic – 29$/mo

Business – 79$/mo

Enterprise – 299$/mo

9. ContentStudio

Small businesses can also use this social media monitoring tool to manage all the activities related to social media marketing. Discover, plan, publish, and analyze the content to enhance your digital presence in social media campaigns.

Discuss and work with your team members to plan, approve, reject or schedule content for all your marketing channels that fits your social media strategy. Compose fresh content for your blog or social media through an editor.

It is one of the social media analytics tools, where you can get meaningful insights and measure the key performance indicators of your social media engagement, like reach, engagement rate, top performing posts, and many more. One of its exciting features is that you can personalize the reports with the logo or brand colour to share with clients.

Platforms supported:

Facebook, Instagram, LinkedIn, Twitter, Pinterest, Tumblr, and Google maps.

Prices :

It has a 14-days free trial period. And the paid plans are:

Pro – 49$/mo

Small – 99$/mo

Medium – 199$/mo

Large – 299$/mo

10. Rival IQ

Create a stronger social media strategy with effective social reports and save your time by using this social media monitoring tool. Get the hashtag analysis, best time and day to publish the social media posts, and track the social media performance.

Easily spot the best and worst content and keep a constant eye on popular topics,  hashtags and top performing content. You can add competitive context regarding the social metrics with benchmarks.

Streamline the influencer tracking and across multiple social media channels. Once you set up the social media campaigns to track, you can quickly see who is posting, its frequency, and the results they’re achieving.

Platforms supported:

Twitter, Facebook, LinkedIn, and Instagram. 

Prices :

It has a 14-days free trial period. And the paid plans are: 

Drive – 199$/mo

Engage – 299$/mo

Engage pro – 499$/mo

11. Planoly

Planoly’s aims to simplify your social media marketing strategy. Schedule and publish the content on multiple social media platforms and analyze the business profile data through this social media monitoring tool. 

Besides that, sell anything to anyone with a click, without the need for a website. This feature connects your social content with a link for social storefront, so that you can easily turn your followers into customers.

Also, create and customize content for all of your social media accounts from the selection of designer templates with its newest design app. Either set the favorites, or save and import to Planoly, whatever way you want to select to manage your drafts

Platforms supported:

Twitter, Facebook, Instagram, and Pinterest.

Prices :

You can do free signup and free trial upto two profiles And the paid plans are: 

Solo-7$/mo

Duo-14$/mo

Custom-23$/mo

12. Amplifr

Amplifr believes that publications and social media analytics, both are very important for the development of social media marketing strategy. So, this social media monitoring tool gives you proper metrics from a single dashboard. 

And its weekly overview helps to schedule the social media posts in advance, so teams can take a quick overview before it goes live on the networks selected. Know the content type that is working with built-in analytics tools that track hundreds of data points at a time.

Apart from that, one of its features allows you to save your time by planning and scheduling social media posts at once in CSV or Excel formats or directly importing them from your RSS feed.

Platforms supported: 

Twitter, Facebook, Linkedin, Instagram, Tumblr, and Pinterest. 

Prices :

It has a 14-days free trial period. And the paid plans are: 

S – 26$/mo

M – 85$/mo

L – 170$/mo

XL – 425$/mo

13. Smartmetrics

Smartmetrics will help you in social listening about 30+ Instagram metrics for its accounts and 20+ metrics for hashtags that it collects. In addition, get the location of your followers through the data of their countries and cities.

Since engagement rate is very important for measuring the social media marketing strategy growth, it provides you engagement rate analytics for your profile, posts and stories. Also, track and analyze business profiles of your competitors.

It is the social media monitoring tool that takes care of your account safety too with the Instagram graph Api to make sure the security of your credentials. Also, you can export the data in PDF or CSV format for the branded reports.

Platforms Supported :

Instagram

Prices: 

It has a 14-days free trial period. And the paid plans are: 

Plan-1: 9$/mo

Plan-2 : 19$/mo

Plan-3 : 39$/mo

14. Awario

Here is another social media analytics tool for brand monitoring and social listening and gives you instant social media mentions from web data and social media both.

It gives you customer insights to understand your audience better and to analyze the social media marketing campaigns planned by you or your team. Maximize the engagement by answering clients’ questions, follow up on positive and negative comments, and build relationships with customers.

It is always beneficial to work jointly with a group of people. So, considering this, this social media monitoring tool provides a shareable link in a click to give access to your colleagues and clients with reports and statistics.

Platforms Supported :

Twitter, Facebook, Instagram, YouTube, and Pinterest. 

Prices: 

It has a 7-days free trial period. And the paid plans are: 

Starter – 29$/mo

Pro – 89$/mo

Enterprise – 299$/mo

15. Mentionlytics

Let grow your brand reputation by analyzing the insights about your business. Monitor your competitor’s data and accordingly implement or upgrade the plans and services using reports.

With this social listening tool, find all brand mentions. You just have to give your company name or product name, then immediately this social media monitoring tool will start finding your mentions.

Also, one of its features will help you in getting marketing and sales leads by monitoring the keywords related to your target audience. Moreover, easily join the conversations for better engagement. Just reply to tweets from customers in real-time, be present in forum discussions, or comment on blog posts. Ultimately all these activities are there for you to increase the brand awareness.

Platforms Supported :

Twitter, Facebook, Linkedin, and Instagram.

Prices: 

It has a 14-days free trial period. And the paid plans are: 

Startup – 39$/mo

Essential – 99$/mo

Advanced -199$/mo

Pro -299$

16. GetSocial

It is one of the social media analytics tools that supports publishing and automation too. Get full visibility with its Dark Social Analytics and reveal how your audience shares your content across multiple devices and in the Dark Social space.

Automatically post your best-performing content on social media. This social media monitoring tool will find the optimized time to publish your content to maximize engagement & traffic.

Analyze the social traffic coming from private channels such as WhatsApp or email and get higher ROI content. Observe the trends with performance statistics and get a full picture of the audience engaging content and their mindset. 

Platforms Supported :

Twitter, Facebook, Linkedin, and Instagram.

Prices: 

It has a 14-days free trial period. And the paid plans are: 

Tools-9$/mo

Start-29$/mo

Grow-49$/mo

Expand-99$/mo

17. Cooltabs

By effective monitoring, you can boost your social media campaigns. Use the advanced statistics and conversion panel of this social media monitoring tool to analyze data in real time. Create user profiles based on feedback.

Detect strengths and weaknesses of your content and use them to make adjustments. Further generate custom reports with automatic content classification and take action with the help of smart alerts for volume, time, location, category, etc.

This tool can analyze any digital media platform and news portal to extract relevant information about any trending topic. You can collect data on any trending topic by monitoring conversations on social media using a specific hashtag, mention or keyword.

Platforms Supported :

Twitter, Facebook, Linkedin, and Instagram.

Prices: 

It has a 7-days free trial period. And the paid plans are: 

Stone -49$/mo

Gold -199$/mo

Diamond- 399$/mo

18. Keyhole

Measure and track all your social media campaigns with this social media monitoring tool. With the hashtag tracking comparison and trending topics, you will know which content dominates and what are people really looking for. 

Use the Boolean search queries and advanced filters to know more about a particular topic. Also, its machine learning tool can accurately predict how the conversations you are tracking will evolve for up to 30 days. 

It is one of the best social media analytics tools to calculate and prove your success on every campaign with data. Create client-ready PDFs, and share real-time dashboards to meet their deadlines.

Platforms Supported :

Twitter, Facebook, Instagram, YouTube, and Pinterest.

Prices: 

It has a 7-days free trial period. And the paid plans are: 

Keyhole Suite – Social Listening & Account Analytics – 59$/mo

Social Listening & Campaign Tracking – 49$/mo

Social Media Account Analytics – 49$/mo

 19. Mavsocial

It is an easy to use social media management tool used by top brands and small businesses both to kickstart their social media marketing strategy. It supports multiple social media platforms from which you can connect and automate your tasks.

Understand the industry trends by social listening to specific topics and tracking keywords to have maximum engagement with the targeted audience. Join the social media conversations and have the access to follow, like, reply or retweet a post from your dashboard. 

Also, limit your search by applying some filters like exclusions, retweets, languages and media type. You can save your precious time by customizing the messages for responding or assigning them to the team member of your choice.

Platforms Supported :

Twitter, Facebook, Linkedin, Instagram, YouTube, and Pinterest.

Prices: 

It has a 14-days free trial period. And the paid plans are: 

Advanced -19$/mo

Pro -78$/mo

Business -199$/mo

Enterprise -499$/mo

20. NapoleanCat

NapaleanCat is also a social media monitoring that can manage the other social media things simultaneously. Monitor competitors’ data and use relevant analysis to improve your social media marketing results.

Furthermore, identify the top performing social media content and best time to post them. With this platform, you can interact with customers across multiple social media channels using a single inbox. 

It also provides you to automatically handle sales conversations to improve overall response rate. Schedule the social media posts on multiple platforms as well. Generate the custom reports that can automatically send to your email also.

Platforms Supported :

Twitter, Facebook, Linkedin, Instagram, and Pinterest. 

Prices: 

It has a 14-days free trial period. And the paid plans are: 

Standard-21$/mo

Pro-42$/mo

Enterprise-Contact For Pricing

21. Later

It is also a safe and secure social media monitoring tool that plans, schedules, and analyzes the social media posts on different networks. Get more engagement and better ROI by posting at the time when most of the audience is online on social media.

Track your likes, clicks, and followers on Instagram with its analytics feature. Brand monitoring will provide you engagement rate and you can see best performing social media posts at a glance.

Through hashtag analytics, find out which one is providing you more attention or track your branded hashtags and their reach to the audience. Besides that monitor how your Instagram stories are working and rank them by impressions, reach, completion rate, reply count, and other factors also.

Platforms Supported :

Twitter, Facebook, Linkedin, Instagram, and Pinterest. 

Prices: 

There is a free trial for forever, but upto limited usage i.e.only 1 profile of social media. And the paid plans are:

Plus-7.5$/mo

Premium-16$/mo

Starter-24$/mo

Brand-41$/mo

22. Feedly

If you want to curate all the relevant content in one place, then Feedly can work best for you. Users can control their priorities by topics, trends, and events that affect their business. 

This social media monitoring tool provides you insights that can be beneficial for analytics. You can organize and manage them with your team by sharing those insights. It is a secure space where you can arrange and research the topics and trends that matter to you.

This platform has an AI research assistant, Leo, which gives you control over your feeds. Leo will help you to define what is relevant to you by filtering out the noise so that you can focus on what really is worth considering.

Platforms Supported :

Twitter, Facebook, Linkedin, Instagram, and Pinterest. 

Prices: 

It has a 14-days free trial period. And the paid plans are: 

Pro – 6$/mo

Pro+ – 8.25$/mo

Business-18$/mo

Enterprise-Contact For Pricing

23. Tailwind

Tailwind provides a social media monitoring tool that enables users to schedule posts also. It is a trusted and reliable platform for managing the Pinterest and Instagram marketing.

For Pinterest: Google Analytics and integration will provide Pinterest ROI with metrics such as visits, transactions and revenue down for a specific pin. Track followers and engagement trends for repins and comments at social media profiles. Archive historical data to calculate progress over time.

For Instagram: Quickly plan your Instagram feed with built-in content plans. Optimize each post to have the most effective results with hashtag analytics. Its smart.bio will automatically update your links in the background. 

Platforms Supported :

Instagram and Pinterest. 

Prices: 

It has a 14-days free trial period. And the paid plans are: 

Instagram Plus-14.99$/mo

Pinterest Plus-14.99$/mo

24. eClincher

It is one of the all-in-one social media management tools trusted by various businesses and marketing agencies. Plan, execute, and analyze your social media marketing strategy on a single platform.

It has a social media monitoring tool that can monitor all the social mentions and feeds. And if you want to search for anything, you can hunt by keywords, hashtags, trends, or influencers. It has a social media inbox that can automatically collect all messages, comments, mentions, reviews, retweets, new followers, and notifications from all your social media profiles and pages.

Moreover, manage your media work and images with your own dedicated cloud storage. Upload images, add description and tag them. Schedule and share the social media posts. It also offers integrations with the 3rd party tools such as Canva, Google Analytics, Zendesk, Google dynamic links and many more.

Platforms Supported :

Twitter, Facebook, Linkedin, Instagram, YouTube, and Pinterest. 

Prices: 

It has a 14-days free trial period. And the paid plans are: 

Basic $59/mo

Premier $119/mo

Agency $219/mo

25. Hootsuite

Being one of the most reliable social media management tools, it protects your brand and builds social intelligence into a successful marketing strategy. With a collaborative calendar, schedule posts and publish them on multiple social networks according to your date and time selected.

Analyze the social media performance of your posts and brand mentions, and monitor all the activities done by your competitors from a single dashboard. Get a 360-degree measurement of your results on all social networks with this social media analytics tool to set performance benchmarks.

It also has one of the exciting features of Hootsuite Impact for calculating the real return on your social media investment. This helps you show and understand how your social media channels and campaigns drive leads, conversions, and sales. Further, you can use the customizable dashboards for reading graphs, tables, and key performance indicator summaries.

Platforms Supported :

Twitter, Facebook, Linkedin, Instagram, YouTube, and Pinterest. 

Prices: 

It has a 30-days free trial period. And the paid plans are: 

Professional -25$/mo

Team-129$/mo

Business-675$/mo

Enterprise – Contact For Pricing 

26. Sendible

This is another popular platform that can be used as a social media monitoring tool and management purposes. Have the social listening and respond to comments and direct messages by keeping an eye on your brand. You can receive alerts via email.

Besides that, receive notifications for brand mentions, so that you can engage with them quickly.  Set the keyword searches to find leads for your customers and be the first to reach them. Also get the dynamic insights and reports and share with your team to discuss and improve the social media marketing strategy.

Its publishing feature will allow you to compose and tailor the content for each social account and plan it on a calendar. Schedule posts, images and videos on social media individually or in bulk for as far you want. 

Platforms Supported :

Twitter, Facebook, Linkedin, Instagram, YouTube, and Pinterest. 

Prices: 

It has a 14-days free trial period. And the paid plans are: 

Starter – $29 /mo

Traction – $99 /mo

Growth – $199 /mo

Large – $299 /mo

27. SproutSocial 

Grow your business and build relationships with your customers with this social media management tool to streamline your social media engagement. Access the important audience data, manage support issues and report on relevant performance criteria. 

Eliminate the engagement obstacles feasibly by categorizing the incoming messages based on your workflow and tailor the specific networks, profiles, keywords, time periods and more.

Have the complete insights of all connected social profiles from one location. Compare your performance on social media with your competitors and find new opportunities. Find and filter historical data quickly and benchmark the results. Craft paid and organic campaigns powered by social data. Easily access publishing and engagement tools with analytics to convert insights into action.

Platforms Supported :

Twitter, Facebook, Linkedin, Instagram, and Pinterest. 

Prices: 

It has a 30-days free trial period. And the paid plans are: 

Standard-$99 per user per month

Professional -$149 per user per month

Advanced -$249 per user per month

28. Falcon.io

Boost the social media campaigns with more accessible and easy to use data. Monitor your audiences with social listening when you track content performance. You can also merge your social data with your customer relationship management.

Get the best possible social media metrics and key performance indicators and plan and improvise your strategies. Dashboards can display data from hundreds of channels without affecting load times. It provides you unlimited reporting, with Quick Report templates to save time. Schedule automatic reports to be delivered to the emails of your choice.

Along with the social media scheduling , you can also schedule and post ads on Facebook and Instagram, including Click-to-WhatsApp ads. Increase the efficiency by managing all of your ad campaigns from this single platform.

Platforms Supported :

Twitter, Facebook, Linkedin, Instagram, and Pinterest. 

Prices: 

It has a 14-days free trial period. And the paid plans are: 

Essentials -129$/mo 

Full suite- Contact For Pricing

29. Agorapulse

Social media marketing strategy depends on observing the highs and lows of your social media activity over time. So, Agorapulse creates the reports to make it easy to measure which metrics are working and which are not further usable. 

Get recommendations for the best day and time to post based on your content. Also use the hashtags reports to determine which tags drive most of the traffic. Generate the customized social media reports to analyze at any time. And you can automatically send it to your team members on a weekly or monthly basis if you want.

Besides that, users who use a shared calendar can accept, reject, or give feedback on individual posts. And you can schedule, queue, or publish your posts any time according to your strategy.

Platforms Supported :

Twitter, Facebook, Linkedin, Instagram, and YouTube

Prices: 

It has a 28-days free trial period. And the paid plans are: 

Medium-US$79/mo

Large-US$159/mo

X-Large-US$239/mo

Enterprise-US$399/mo

30. Mention

Mention enables businesses and agencies to monitor the web and social media and listen to their audience to manage social media networks. It is one of the effective and time saving social media monitoring tools that can easily monitor more than one billion sources across the web daily, including press articles, review sites, forums, and blogs.

See the trends in conversation, filter them and analyze the relevant data from different social media platforms. First, listen to what people are saying online and then plan your social media content.

It also allows you to set your multiple social media accounts on auto-pilot mode. You can draft, schedule and post on social channels and organize them in the editorial calendar. 

Platforms Supported :

Twitter, Facebook, Linkedin, Instagram, YouTube, and Pinterest.

Prices: 

It has a 14-days free trial period. And the paid plans are:

Solo-29$/mo

Pro-99$/mo

Enterprise-450$+/mo


So, what have you concluded?

If you have looked at all these social media monitoring tools, then you can compare them, filter them according to your needs, and select the best one which suits your niche and strategy. 

Just keep in mind to fulfil all the desired criteria of your social media marketing strategy. Decide with these social media analytics tools and try them to take relevant actions.