Best Video Advertising Tools of 2021

Written by Abhik Dutta

On February 1, 2021

Advertising in the modern age has surely been an important aspect that has been adapted widely by many big corporations. It evidently comes in many forms; print, image, targeted emails, to name a few. But video advertising not only helps to maintain a brand’s integrity on social media but it also engages with audiences on a more interactive level. For the same reason, video advertising tools are used to generate brand awareness and higher engagement rates.

Be that as it may, the most important aspect of social media dominance still lies under the shed of social media management tools. To ensure a strong presence on the social media platforms, Ryzely helps marketers to gain more engagement and build a strong rapport of their businesses.

All things considered, a good video advertising tool should possess enriching video functionalities. Altogether, there are many video advertising tools on the internet and so, Ryzely has indulged in curating a detailed list of the best video advertising tools:

1. Basis

b video advertising tool

Basis is a video advertising tool from Centra that evidently allows users to engage audience through in-stream, out-stream and interstitial ads. Moreover, it helps to leverage the premium inventories of publishers by diversifying the video advertisements.

Prominent features:

  • Provides custom reporting to concurrently review performance.
  • Emphatically ensures wide engagement through video ads.

Pricing Plans:

  • Contact vendor for quote price.

2. StackAdapt

sa video advertising tool

StackAdapt’s video advertising tool significantly helps users to drive large traffic through video content.  It explicitly supports advertising formats like native outstream, native, in-stream and interstitial ads. Additionally, it allows users to boost their video content for enriched performance.

Prominent features:

  • Retarget audience markedly with video views.
  • Simultaneously optimize content for better traffic.

Pricing Plans:

  • Contact vendor for quote price.

3. Smartly.io

sm video advertising tool

Smartly.io is obviously one of the most popular video advertising tools on the internet. It helps users to evidently grow their social media presence by retargeting and creating enriched content. Moreover, it provides project-based creative services and recurring end-to-end creative solutions.

Prominent features:

  • Coupled with brands like Uber, Techstyle, ebay, Under Armour and many more.
  • It sports dozens of presets to subsequently create effective video contents.

Pricing Plans:

  • Plans start at $6066.15/mo.

4. Celtra

c video advertising tool

Celtra simultaneously allows users to drive large traffic on their social media platforms by providing video solutions and innovative ideas to create high-engagement content. It provides data on performance index of videos to enable users to plan future courses accordingly.

Prominent features:

  • Concurrently automates production.
  • Ensures growth of businesses consequently.

Pricing Plans:

  • Contact vendor for quote price.

5. Google’s DoubleClick

db video advertising tool

DoubleClick’s video advertising platform Display and Video 360 is undeniably one of the most powerful tools for digital advertising. Display and Video 360 emphatically provides resources for creating top video ads to be displayed on YouTube. It also provides analytics to back the performance with relevant data.

Prominent features:

  • Coupled with big brands like Adidas, Spotify and BookIt.com.
  • It also lets users to access all audience insights.

Pricing Plans:

  • Contact vendor for quote price.

6. Verizon Media DSP

v video advertising tool

Verizon Media DSP correspondingly provides a platform for immersive experiences on video ads. It also helps advertisers to target audience for an “incremental and addressable” reach.

Prominent features:

  • Simple but effective tool for advertising.
  • Furthermore, it contains rich video libraries for use.

Pricing Plans:

  • Contact vendor for quote price.

7. Mediaocean Scope

ms video advertising tool

Mediaocean Scope has an in-built platform for video advertising, presently called TV Reach Extension. It evidently helps video advertisers to leverage insights into audience activities for maximizing engagement and efficiency across all formats.

Prominent features:

  • It explicitly avoids dummy or duplicated reach.
  • It also helps in reducing wasted impressions.

Pricing Plans:

  • Contact vendor for quote price.

8. Roku OneView

ro video advertising tool

OneView helps video advertisers to gain surge engagement, especially through TV advertisings. It also helps users to plan and measure the steps required to leverage ad inventories for OTT platforms.

Prominent features:

  • It explicitly provides Linear TV insights.
  • Emphatically measure performance across OTT, desktop, mobile and linear TV.

Pricing Plans:

  • Contact vendor for quote price.

9. Choozle

c video advertising tool

Choozle evidently supports video advertising across desktop, mobile, Connected TV and many more. It also helps users to retarget their audiences based on detailed analytics and device targeting.

Prominent features:

  • Additonally, it provides tools for native advertising.
  • It supports both first-party and third-party data.

Pricing Plans:

  • Plans start at $99/mo.

10. Zeta Programmatic

zp video advertising tool

Zeta significantly helps users to create personalized video advertisements to leverage audience on digital mediums. It also helps users to achieve large data sets to retarget relevant audience and devise advertising strategies.

Prominent features:

  • Specifically AI-driven platform for wider audience.
  • It has both customer acquisition and retention programs.

Pricing Plans:

  • Contact vendor for quote price.

11. Brandzooka

Brandzooka is a video advertising tool that identically allows users to create and publish ads on social media, podcasts and TV. It also provides a pedestal for effective automated management of ads.

Prominent features:

  • Chiefly deals with video functionality features.
  • Evidently aims at retargeting of audience.

Pricing Plans:

  • Brandzooka: $5/mo

12. TradeDesk

Unquestionably one of the leading pioneers of video advertising, TradeDesk provides users a platform for managing digital campaigns, managing data and integrating APIs.

 Prominent features:

  • Particularly targeting relevant audience.
  • Emphatically provides features for cross-device capabilities.

Pricing Plans:

  • Contact vendor for quote price.

13. MediaMath TerminalOne Marketing OS™

MediaMath is basically an integrated digital advertising platform that takes care of all brand advertising needs. It also helps advertisers to segment consumers, manage campaigns and media and target audience to expand engagement.

Prominent features:

  • Evidently ensures brand safety.
  • Provides both API custom solutions and customer relations solutions.

Pricing Plans:

  • Contact vendor for quote price.

14. Amobee DSP

Amobee provides solutions for both cross-channel video advertising and digital video advertising. It also allows users to create personalized video ads and automate social campaigns.

Prominent features:

  • It particularly has tools for portfolio management.
  • Straightaway provides audience syndication.

Pricing Plans:

  • Contact vendor for quote price.

15. RollWorks

RollWorks supports video advertisements for both web campaigns and social media campaigns. It evidently helps users to create new video ads, upload, review, and launch new video ads campaigns. It also has automation features for the ad campaigns.

Prominent features:

  • Especially suitable for large agencies.
  • Subsequently add campaigns for larger audience.

Pricing Plans:

  • Starter: $975/mo
  • Standard: Contact vendor for quote price.
  • Professional: Contact vendor for quote price.
  • Ultimate: Contact vendor for quote price.

16. WideOrbit

WideOrbit’s Digital Ad suite particularly works with bringing advertisements on to the digital media. It evidently helps users to create on-demand video ads and engage more audience through advanced retargeting.

Prominent features:

  • Provides in-depth analytics straightaway.
  • Works with both Inventory Forecasting and Order Management.

Pricing Plans:

  • Contact vendor for quote price.

17. TubeMogul

Adobe’s TubeMogul is a video advertising tool specifically designed to create, optimize and measure digital ad contents across all digital media.

Prominent features:

  • Particularly buy available inventories.
  • Evidently provides analytics on performance index.

Pricing Plans:

  • Contact vendor for quote price.

18. Flashtalking

Flashtalking is undeniably one of the most exciting video advertising applications for digital media. It helps users in driving large traffic and emphatically provides solutions for all advertising channels. It also ensures in increasing productivity, efficiency and lifetime of advertisements on social media.

Prominent features:

  • Chiefly deals with video functionality features.
  • Emphatically provides features for cross-device capabilities.

Pricing Plans:

  • Contact vendor for quote price.

19. Gruuv Interactive

Gruuv Interactive is suitable for both mobile and video advertising needs. It helps users in creating interactive video ads and also enhances tag generation.

Prominent features:

  • Additionally, it has a drag-n-drop ad builder.
  • It also has a mobile application.

Pricing Plans:

  • Contact vendor for quote price.

20. RhythmOne

RhythmOne is unquestionably the best data-driven advertisement management platform for social media advertising. Moreover, it helps in maintaining brand integrity with AI-driven advertisement analytics.

Prominent features:

  • Surely reliable as no single point of failure.
  • Evidently co-located with several peering points.

Pricing Plans:

  • Contact vendor for quote price.

21. Genesis Media

Genesis Media specifically helps advertisers to enhance monetization by delivering enriched video advertising technologies. It also helps in gaining more engagement by targeting specific URLs and content.

Prominent features:

  • Identically identify viewable inventory from MOAT.
  • Explicitly available inventory from publisher specific, KPI specific and content specific private marketplaces.

Pricing Plans:

  • Contact vendor for quote price.

22. Epom Ad Server

Epom Ad Server specifically supports video ads for cross-channel and cross-platform media. Moreover, it provides all features needed to launch, run, and manage ad campaigns at any level.

Prominent features:

  • Additionally, provides tool for white labelling options.
  • It also supports custom feature development per request.

Pricing Plans:

  • Basic: $250/mo
  • Standard: $1000/mo
  • Advanced: $2500/mo
  • Enterprise: Contact vendor for quote price.

23.  Epsilon

Coupled with some of the world’s biggest companies, Epsilon helps them grow by making personalized advertisement campaigns to deliver large audiences on their platforms.

Prominent features:

  • Evidently provides analytics on performance index.
  • Chiefly deals with video functionality features.

Pricing Plans:

  • Contact vendor for quote price.

24. AdPlayer.Pro

AdPlayer.Pro evidently provides big advertising companies and agencies an intuitive environment for out-stream video ad solutions. It specifically works with only out-stream ads and make suitable campaigns for them on social media.

Prominent features:

  • Emphatically provides features for cross-device capabilities.
  • Provides custom reporting to concurrently review performance.

Pricing Plans:

  • Contact vendor for quote price.

25. Fusion92

Fusion92 is specifically designed to create and spread curated video ad content on the internet. It also supports targeted media buying through some advanced ad technologies.

Prominent features:

  • Retarget audience markedly with video views.
  • It also helps in reducing wasted impressions.

Pricing Plans:

  • Contact vendor for quote price.

26. Netsertive

Suitable for location based agencies, Netsertive provides solutions for video ad campaigns by analyzing customer needs accordingly.

Prominent features:

  • Evidently provides analytics on performance index.
  • Provides in-depth analytics straightaway.

Pricing Plans:

  • Contact vendor for quote price.

27. Rubicon Project

Rubicon Project is a simple but effective tool for video advertising. It basically helps advertisers to reach desired audiences by their “ultra-efficient and economical marketplace”. It also allows users to distribute effective video campaigns on desktop, mobile, DOOH, OTT and many more.

Prominent features:

  • Specifically helps in streamlining advertisements.
  • Significantly drives large number of people.

 Pricing Plans:

  • Contact vendor for quote price.

28. Viant Advertising Cloud

Viant Advertising Cloud platform basically enables advertisers to plan, create, execute and measure their video advertising campaigns. It also has a self-service that allows users to tap in large data sets.

 Prominent features:

  • Simple but effective tool.
  • Straightaway provides in-depth analytics.

Pricing Plans:

  • Contact vendor for quote price.

29. Quantcast Advertise

Quantcast Advertise allows users to specifically curate and create video advertising campaigns to enrich their social media presence. It also helps in retargeting audience to amplify their reach.

Prominent features:

  • Real-time analysis of customer behaviours.
  • It also maintains brand integrity.

Pricing Plans:

  • Contact vendor for quote price.

30. Spirable

Sprirable significantly helps agencies to gain more audience with the help of its dynamic and creative video platform. It creates shareable ad contents across social media and also supports CRM, messenger and display channels.

Prominent features:

  • It simultaneously provides insights into customer sentiments.
  • Unlike other tools, maintains CRM.

Pricing Plans:

  • Contact vendor for quote price.

Conclusion: To sum it up, video advertising can be an important fiddle for companies looking to build on digital media. Hence, selecting the right one suitable to your business needs is necessary. Other similar tools include: Telaria, AdvertServe and Insticator.