Best Digital Content Marketing Tools in 2021

Written by Abhik Dutta

On January 4, 2021

Content is the most important essence of any aspect of media marketing on the internet. Content Marketing Tools enable users to create, curate, publish and manage the asterisks of their content on any platform specifically. They drive traffic to a website and enrich engagement ratio for all digital marketers straightaway.

Content Marketing and Content Marketing Tools have become undoubtedly one of the most important arrows of a media marketer’s arsenal. Hence, choosing the best content marketing tool suitable to your needs has become ever so essential.

With this said, Ryzely thus brings you a combination of 30 content marketing tools that will ensure higher engagement on your digital media platforms:

Content Marketing Tools for Social Media

1. Ryzely

ry content marketing tool

One of the most elite marketing tools around, Ryzely in particular is a dependent and robust social media and content management tool. Above all, Ryzely allows users to access unlimited social accounts along with unlimited users. Moreover, it enables users to preview their posts, schedule content, creating enriching visual content and retrieving the most useful hashtags.

Prominent features:

  • It is rather very easy to use and is an efficient tool.
  • Correspondingly schedule multiple posts.

Pricing Plans:

   (All plans inclusive of 14-day trial)

  • Musgravite: $19/mo
  • Emerald: $59/mo
  • Ruby: $99/mo

2. Hootsuite

h content marketing tool

One of the greatest innovations in the field of social media, Hootsuite provides undoubtedly the best mechanisms to create and manage business campaigns and acts as one of the best content marketing tools. Moreover, it lets you toggle between multiple platforms from the dashboard without the need of segregating each one of them.

The social media dashboard correspondingly permits users to schedule messages, track conversations, manage multiple profiles and perform many other social activities.

Prominent features:

  • Performance analysis.
  • Offers free courses.
  • Compatible with various social media channels.

Pricing Plans:

  • Professional: $26/mo
  • Team: $102/mo
  • Business: $611/mo

3. Buffer

b content marketing tool

Managing and updating several accounts on social media can be certainly exhausting and time-consuming. As a matter of fact, this is where Buffer can be your strongest ally. Buffer lets you manage and control posts across multiple social media accounts all at once, thus saving up valuable time. The “Top post” icon enables admins to view various types of content and decide on to which sort of content is most suitable.

Prominent features:

  • User friendly and seamless interface.
  • Google Analytics integration.
  • Real-time analytics.

Pricing Plans:

  • Basic: Free
  • Pro: $15/mo (inclusive of 7-day trial)
  • Business: $99/mo (inclusive of 14-day trial)

4. Sprout Social

ss content marketing tool

One of the top prospects in the world of social media tools for especially driving efficient content has to be Sprout. It is both a convenient and handy tool to manage accounts across multiple platforms. Sprout makes it easier for admins for managing and scheduling when they are syndicating their way through Facebook, Twitter, Pinterest and many more all at once.

Users can also analyze and sort their data demographically and geographically for determining the sort of content a particular pocket of followers is interested in.   

Prominent features:

  • Provides support for wide range of social media accounts.
  • Robust data analysis.
  • Efficient customer support.

Pricing Plans:

(All plans inclusive of 30-day free trial)

  • Standard: $99/user (per month)
  • Professional: $149/user (per month)
  • Advanced: $249/user (per month)

5. SocialPilot

sp content marketing tool

SocialPilot is the must-have content marketing tools if you are looking to albeit improve your social media game. Apart from LinkedIn, SocialPilot also presently supports Facebook, Twitter, Instagram, Google My Business, TikTok, and Pinterest. In any case, it helps users to schedule posts in bulk, find new relevant content, and increases network traffic.

Prominent features:

  • Wide range of aspects evidently under one roof.
  • Firstly, detailed review of Twitter analytics.

Pricing Plans:

  • Professional: $30/mo 
  • Small team:  $50/mo
  • Agency: $100 /mo

Tools for Analytics:

6. SEMrush

sem content marketing tool

Dubbed as the “All-in-one Marketing Toolkit” for digital marketing professionals, SEMrush provides control over SEO, advertising, and content tools that can just boost your SEO game to whole another level.

Prominent features:

  • Access to wide range of tools.
  • Deep link analysis.

Pricing Plans:

  • Pro: $99.95/mo (free trail available)
  • Guru: $199.95/mo (free trail available)
  • Business: $399.95/mo

7. Google Analytics

ga content marketing tool

Google Analytics helps you to get an idea of how interactive your content looks. Above all, it gives an insight on the workings of your website. Basically, it puts out the information about the traffic and quality of content.

Prominent features:

  • Robust but easy to use.
  • It also generates performance index.

Pricing Plans:

  • Free

8. Chartbeat

Although one of the leading ventures in the field, Charbeat is extremely easy to use and is omnipresent. It also provides a wide range of tools to analyse content integrity and brand influence. It certainly is one of the world’s most used tools for editorial and in-depth analytics.

Prominent features:

  • Besides content analysis, it provides data on brand influence.
  • It also drives users to enhance their content.

Pricing Plans:

  • Contact vendor for quote price.

9. Ahrefs

ah content marketing tool

In addition to content research, Ahrefs can be used for a number of marketing purposes. Basically a free tool, Ahrefs provides applications for some premium features too. Not only can it be used for keywords research but also for link building, website audit, and many more.

Prominent features:

  • It also monitors website data.
  • It is one of the famous tools because of its wide functionalities.

Pricing Plans:

  • Ahrefs Webmaster Tools: Free
  • Lite: $99/mo
  • Standard: $179/mo
  • Advanced: $399/mo
  • Agency: $999/mo

10. Conductor Searchlight

cs content marketing tool

Conductor Searchlight is known as the best organic content marketing tool because of its capability to intelligently analyze content. It also provides insights to generate captivating content, increased traffic and better ROI.

Prominent features:

  • Features to empower marketing strategies evidently.
  • It firstly has a very intelligent content creation process.

Pricing Plans:

  • Contact vendor for quote price.

11. Rebrandly

Rebrandly contrarily provides information on deep-linking of URLs that help to generate more clicks on your website. Coupled with big ventures like Lamborghini, Harvard, Dell, Accenture, Oracle, Tesla, United Nations, Axa, SAP; Rebrandly helps users to gain surge engagement.

Prominent features:

  • Builds UTMs concurrently.
  • Emphatically conditions URL routing.

Pricing Plans:

  • Contact vendor for quote price.

12. Moz

Moz firstly monitors all sorts of issues with your content that might result in low engagement. It also analyses site rankings and relevant keywords for your website.

Prominent features:

  • Provides competitive analysis.
  • It also provides on-page optimization options.

Pricing Plans:

  • Standard: $99/mo
  • Medium: $149/mo
  • Large: $249/mo
  • Premium: $599/mo

Tools for Curation:

13. Feedly

Feedly is one of the most indispensable content marketing tools for any content marketer as it particularly helps them to keep tabs on various types of content and even structure them into several categories.

Prominent features:

  • Easy, powerful tool.
  • Monitor various types of content in one place.

Pricing Plans:

  • Free
  • Contact for quote price

14. ContentStudio

ContentStudio is an explicitly used content marketing and social media management tool. It is used by publishers, agencies and also by startups that are looking to expand their audience. It basically provides a set of tools that enhance content marketing operations for all kinds of blogs and social media.

Prominent features:

  • Discover furthermore trending content.
  • Simple but meaningful insights.

Pricing Plans:

  • Growth: $8.25/mo
  • Pro: $49/mo
  • Small (B&A): $99/mo
  • Medium (B&A): $199/mo
  • Large (B&A): $299/mo

15. UpContent

UpContent helps users to curate content and also build relationships with your audience. It chiefly takes third party content and transform it. UpContent helps users emphatically to turn leads into trusted consumers.

 Prominent features:

  • Helps in saving a lot of time.
  • It supports social media and websites identically.

Pricing Plans:

  • Sharer: $15/mo
  • Engager: $95/mo
  • Orchestrator: $265/mo
  • Enterprise: Contact vendor for quote price.

16. BuzzSumo

BuzzSumo analyzes thousands of pieces of content and help make it into an efficient and robust material. It also determines if your content is working and suitable for wider engagement.

Prominent features:

  • It evidently provides a list of key influencers.
  • It also determines key topics for websites.

Pricing Plans:

  • Pro: $99/mo
  • Plus: $179/mo
  • Large: $299/mo
  • Enterprise: $499+/mo

17. MavSocial

MavSocial allows marketers to both curate and store content. It also helps users to schedule and automate posts, monitor analytics and build reports. Moreover, it provides a platform for workers to collaborate with their teams.

Prominent features:

  • Content curation and management.
  • Engage with a wider audience.

Pricing Plans:

  • Advanced: $16/mo
  • Pro: $65/mo
  • Business: $166/mo
  • Enterprise: $416/mo

18. Curata

Curata basically is a combination of two platforms: Curata CMP (Content Marketing Platfrom) and Curata CCS (Content Curation Software). Markedly, CMP allows users to analyze marketing schemes and streamline content production.

Likewise, CCS enables users to find the best content and easily organize it. It also helps in contextualization of the content and publishing of the same.

Prominent features:

  • Build a particular supply chain.
  • Promote content effectively.

Pricing Plans:

  • Contact vendor for quote price.

Content Marketing Tools for Optimization:

19. CMS Hub

HubSpot is a handy tool that can handle marketing as well as CRM aspects for delivering captivating content. It can also be used to generate leads and drive traffic.

Prominent features:

  • Helps content marketers to optimize content.
  • Simple but effective tool.

Pricing Plans:

  • Starter: $45/mo
  • Professional: $800/mo
  • Enterprise: $3200/mo

20. WordPress

WordPress is an all in all tool that helps users to create, upload and publish content, track visitors and sport a lot of plugins to optimize content. It is undoubtedly the best tool for blogs and websites that are craving for a large traffic.

Prominent features:

  • Provides cloud storage.
  • Handy tool for effectively large and small teams.

Pricing Plans:

  • Personal: $2.18/mo
  • Premium: $3.82/mo
  • Business: $8.73/mo
  • eCommerce: $15.72/mo

21. Optimizely

Optimizely allows users to analyze their sites and determine how to make it better comparatively. It also depicts techniques to reduce bounce rates.

Prominent features:

  • Simple but effective tool.
  • Graphical representation of analytics.

Pricing Plans:

  • Contact vendor for quote price.

22. Yoast

Yoast is used to optimize content to make websites certainly more interactive. It particularly analyzes websites to discover any issues and recommend ways to fix them.

Prominent features:

  • Friendly user interface.
  • Develops strong strategies to ensure better results.

Pricing Plans:

  • Yoast Free: $0
  • Yoast Premium: $89/mo

23. Contentools

Contentools emphatically helps users to gain engagement by creating, publishing and analyzing content. It is also used for its AI driven content insights and auto-publishing capabilities.

Prominent features:

  • It similarly provides integration support for third party tools.
  • Contentools also provides collaboration support.

Pricing Plans:

  • Start: $1911/mo
  • Pro: $3831/mo
  • Premium: $9591/mo
  • Enterprise: Contact vendor for quote price.

Miscellaneous Tools for Content Marketing

24. Slack

Slack provides a seamless environment for team members to collaborate and work together on its platform. It also enables users to exchange ideas and share content to produce an effective taskforce.

Prominent features:

  • Integration with Google Docs and Dropbox.
  • Simple but effective tool.

Pricing Plans:

  • Free
  • Standard: $2.67/mo
  • Plus: $5/mo
  • Enterprise grid: Contact vendor for quote price.

25. Asana

Asana is a content and work management tool that helps users to organize tasks, monitor activities and derive data on content engagement.

Prominent features:

  • Easily share projects and content.
  • Prioritize tasks.

Pricing Plans:

  • Basic: Free
  • Premium: $10.99/mo
  • Business: $24.99/mo
  • Enterprise: Contact vendor for quote price.

26. Trello

Trello is a tool that aims at managing content and projects in order to drive wider audience to your website. It is also a very interactive platform that makes work fun.

Prominent features:

  • Specifically interactive platform.
  • Friendly user interface.

Pricing Plans:

  • Free: $0
  • Business Class: $9.99/mo
  • Enterprise: $17.50/mo

27. Acrolinx

Acrolinx helps users to create powerful content in terms of marketing strategies. It also has a AI driven platform that analyzes the performance index of the content and determines ways to improve it.

Prominent features:

  • Emphatically better marketing content.
  • Handy but powerful tool.

Pricing Plans:

  • Contact vendor for quote price.

28. PathFactory

Although, PathFactory’s AI integrations are its most important aspects, it also helps in curating customized content. It allows users to curate content for each client accordingly.

Prominent features:

  • AI integrations.
  • Moreover, it determines ways to optimize content.

Pricing Plans:

  • Contact vendor for quote price.

29. UberFlip

UberFlip acts as a content experience tool for users looking to make their content more interactive accordingly. The tool also provides schemes for better business marketing.

Prominent features:

  • Specifically tailored content.
  • Marketing automation also available.

Pricing Plans:

  • Contact vendor for quote price.

30. Kred

Kred determines how powerful and efficient your content is and then ranks them accordingly. It also provides indexes to determine how influential your website is on the social media ranks.

Prominent features:

  • Follow your social footprint.
  • Find experts in your community.

Pricing Plans:

  • Free
  • Influencer profile: $10/mo
  • Power User: $100/mo
  • Team: $1000/mo

Conclusion: All the above tools will help content marketers to grow their businesses emphatically. Evidently, there are some other tools that can make your content enriched and efficient. Tools like Digimind, Parse.ly, Ceralytics, Ceros and Wordstream Advisor also provide suite of strategies that can generate suitable content. All these resources are particularly essential to gain surge content engagement.

Image credits: www.google.com