How Instagram Is A Boon For Brand Building

Blog writter

Written by Manvendra Singh

On April 3, 2022

Instagram may appear to be a simple brand marketing tool, but it also allows firms to establish loyalty and boost their client base. In a world where customers seek creativity and connection, the image-sharing platform will enable companies to participate in the discussion. As a result, there has been an increase in the need for an excellent free Instagram post scheduler in recent years.

As a business, you want to ensure that every marketing channel you spend on produces measurable returns. So while Instagram may appear to be an unexpected choice, it provides excellent chances to assist your business to grow brand recognition.

Instagram has reached an influential milestone in the last year. The platform now has over one billion active monthly users. Instagram is, in reality, the second most popular social site. In addition, 85 percent of businesses utilize social media platforms like Instagram to increase brand exposure. 

Furthermore, Instagram users visit over 200 million company profiles every day, implying that businesses have a significant opportunity to make a lasting impact on prospective clients.

Advantages Instagram Offers in Brand Building

  • Additional Features for Business Profiles

Instagram, like Facebook, distinguishes between personal and professional accounts. When you convert your account to a business account, you will have access to a plethora of services that will aid in the promotion of your company. Among these capabilities are a call-to-action button for your page visitors, the option to promote your content with ad revenue, and access to account insights. 

It also clarifies to Instagram users that the page they are on is owned by a business and is not just a personal Instagram page. Making this change helps you position your account for success and gain the full benefits of Instagram.

  • Possibility of Reaching Untapped Customers

We previously said that over 1 billion Instagram users log in at least once every day. Every day, 50% of Instagrammers regularly visit a business’s profile, but your firm will not be one of them if you don’t have an Instagram account. 

As a result, the more visible you are on Instagram, the more visible you will be to your potential consumers.

  • Building a Reputable Brand

Instagram’s organic functioning is one of its most appealing features. When we talk about organic functions, we imply actions or outcomes that you can obtain without paying for them directly through advertising. This enables a very natural interaction to develop between your brand and its followers right from the start. 

It’s similar to a grassroots movement where the more followers you have, the more people begin to follow you. Organic, word-of-mouth growth is crucial, especially for newer growing businesses. In addition to whatever efforts you make to grow your followers, 50% of Instagrammers follow businesses in any case.

  • Improved Brand-Follower Interactions

You may get a lot of attention on your articles without spending any money. You may improve your interaction with your followers and future customers at no additional cost. Instagram interaction with companies is ten times more than that of Facebook, 54 times greater than that of Pinterest, and 84 times greater than that of Twitter

With this level of involvement, you can expect your ever-growing fan audience to connect with your content more regularly. Likewise, businesses may use this chance to spark dialogue and respond directly to their audience. The more transparent and responsive a company is to its Instagram followers, the more inclined they are to buy from them over competitors.

  • Attractiveness

Instagram’s photo-centricity is one of the key features distinguishing it from other social networking networks. Unlike other social media platforms, Instagram is entirely made up of photographs and videos that can be accompanied by text, but it is not required. This is advantageous to you since most people remember what they see rather than what they read or hear. 

Furthermore, when it comes to engagement and outcomes on social media, videos surpass photographs. This immediately provides Instagram with a competitive advantage over other social media networks. Having a photo or video-centric platform helps your followers remember your brand better and increases the likelihood that they will engage with your material.

Brands like Sabyasachi, Nykaa, Ustraa, Chumbak, and Blue Tokai Coffee, among others, are examples of success stories using Instagram. Chumbak, for instance, was created in 2010 to offer a variety of delightful gifts for India and Indians. Their quirky Instagram profile and postings mirror their brand identity. 

Nappa Dori is another example. The word Nappa Dori has Indian origins and essentially translates to “leather and thread.” Their posts are entertaining and visually appealing to a wide range of audiences, including those not specifically targeted.

Your brand can be the next revolutionary marketer on the platform. All you need is paid or free social media management tools that are effective in helping your growing brand streamline your schedule. And Ryzely is here to help you with that.

Whether you are a small, fledgling company or a medium-to-large corporation, Ryzely’s free social media management tools will enable you to manage your social media accounts effectively and quickly. The Social media management tool analyses and optimizes your content across all channels. 

Moreover, the scheduler allows you to arrange your campaign ahead of time. So, start using Ryzely’s free Instagram post scheduler and become one of the biggest brands in India now!