While it may seem like a smug number to chase, your followers on Facebook, Twitter, Instagram, YouTube or any other social media network have a proportional effect on your social media marketing efforts. Your followers impact how far and wide your message spreads, your conversion rate, and how your business grows.
Unfortunately, gaining your first 1,000 followers on Facebook or any other social media network can seem like a long shot when you only have 6 followers with three of them being your mom, sister, and girlfriend!
That’s not all; you probably even don’t know where to begin. Truth be told, gaining 1,000 followers on your social media accounts and maintaining them can be a long, tedious, and time-consuming process, especially if you’re not an expert in social media marketing. Worst still, imagine having gained a few hundred followers only to see the numbers crash a few days later! Well, that can be very disheartening, right?
Luckily, you’ve come to the right place! But there’s still the not-so-good news; it’s not as easy as it used to be and there’s a lot of work to do. It’s not just about attracting and gaining new followers but also getting them to stick with you.
In addition to having a reliable social media scheduler and using reputable social media management software such as Ryzely, there are several tried and tested strategies that will help you organically gain more than 1,000 followers in weeks if not days. Tips such as having great content, engaging with others, reaching out to influencers and many more can do the trick.
So without further ado, let’s roll on and look at the useful tips that can help you gain your first initial batch of followers on Facebook, Instagram, Twitter or any other social media platform.
Post High-Quality and Engaging Content
As a small business owner looking to have an active presence on social media, you should forget about the hard sell and dry press release. Well, that’s because consumers have wised up and are now craving for honest, transparent, educational, and authentic content. And even if you are obsessed with tracking various metrics, your social media marketing is doomed to fail if you do not create high-quality and engaging content.
According to a study, 72% of digital marketers believe that high-quality content is the future of social media marketing. What does this mean for you and your business? It’s as simple as A, B, C; creating high-quality and engaging content is one of the most important ways of growing your followers. In fact, high-quality content is one of the most significant aspects that Google assesses when ranking your business.
So how do you go about creating high-quality and engaging content? Well, you need to know your audience and specifically create the type of content that they’re looking for. Be super creative with your content and you’ll find followers who are genuinely interested in your content.
Have a Professional Bio
Having a perfectly written professional bio is a great way of telling your audience and consumers who you are, what you do, and why you’re engaging them. It may seem like a minor detail but it will go a long way in attracting followers. Imagine how you often react when you come across a business that doesn’t say exactly what it does. Well, I’ve been there and it can be frustrating.
Sure, your content is of great importance and it’s what will keep your audience around but your bio is the bow in the present. In other words, your bio is a quick chance to captivate and draw in followers.
Use Hashtags Effectively
Love em or hate em, hashtags are an integral part of any social media marketing strategy. That’s because hashtags play a fundamental role in creating interest in your social media accounts. They function as a way of labeling your content and making them discoverable to users. In other words, hashtags can help in increasing your social media presence by making your content easily viewable to anyone who has an interest in your hashtag.
If anything, hashtags are a great way to build your brand and engage your audience by joining in on conversations about what’s trending. By using hashtags, especially on Twitter, you’re likely to gain great visibility to your business, which can allow you to create a larger audience and following. When done right, hashtags can be crucial in generating exposure and, of course, audience engagement.
Ensure that Your Content is Shareable
As Jonah Peretti, founder and CEO of BuzzFeed, puts it; “Creating content that people love to share is the key to success.” Well, I can’t agree more with him. That’s because the only way to get as many eyes as possible on your content (and brand) is to make it shareable.
Shareable content can quickly spread around the internet, especially when the audience connects with the topic, story or idea. Needless to say, the core of shareable content is a great topic. Posting high-quality content on your social media accounts is a superb way of making the audience share since it triggers something in their hearts and minds.
According to a study carried out by a team of UCLA psychologists, people have an intrinsic desire to dispense information, especially if they have a unique connection to the information. That being said, creating content that incites something in the mind and hearts of your consumers can prompt an automatic response that makes them want to inform and include other people.
Shareable content should be generally helpful, interesting, and amusing. They should be topics that resonate so much with your audience that they believe that others will appreciate them too. For this reason, you should strive to make your content:
- Valuable – Provide answers, solutions, and helpful tips
- Emotional – Strike a feeling inside the audience
- Trending – Relating to hot topics, trends, and latest fads
- Tied to Identity – Make it easy for the audience to feel connected and closely relate to the content
Use a Reliable Social Media Management Software
Whether you’re looking to grow your followers on Facebook, Instagram, Twitter, YouTube, LinkedIn or Pinterest, there are more social media channels than we know what to do with! And honestly speaking, it can be quite difficult to keep up with the latest tricks and trends. Worst still, it can be frustrating and time-consuming to create, post, manage content, and track the effectiveness of all these social media channels.
This is exactly where social media monitoring tools come in handy. Whether you’re a business owner or a social media manager for multiple businesses, using a reliable social media scheduler or a social media monitoring tool will make your job much easier in the sense that it gives you the ability to kill two (or even 20) birds with one stone (pun intended).
Although there are multiple social media management software available on the market, we still feel confident that Ryzely can do a solid job of helping you manage your social media marketing while giving you a variety of features at an affordable price. Well, that’s because it is a social media analytics tool that offers you a one-stop place to post, analyze, and schedule all your social media efforts.
Here are some great benefits of using Ryzely:
Despite being a new player, Ryzely is a very affordable platform in the sense that it gives you the opportunity of choosing a level that’s within your budget. In other words, you only pay for the number of posts that you want to make in a month.
Ryzely also has you covered if you’re starting and want to test waters. To put it into perspective, the platform offers a free account for people who are starting!
And do you have to worry about the number of social media accounts that you want to manage? Not necessarily. Ryzely doesn’t limit the number of social media accounts that you can manage.
Ryzely also allows unlimited users to use the platform! This means that you can add your team members, friends, family or anyone else to help you manage and grow your business and brand and, of course, gain followers in the north of 1,000.
In essence, Ryzely is a social media management software that helps you schedule posts across multiple social media platforms and offer you real-time analytics to help you understand what’s working and what’s not in terms of adding followers and growing your business.
In doing this, the Ryzely keeps a close eye on various metrics such as follower count through social media reports and audits. At the end of the day, it will help you know how to specifically increase your followers as well as the actionable tactics to help you grow your followers’ numbers.
Reach Out to Influencers
Influencer marketing is, without a doubt, one of the sharpest tools of modern-day digital marketing. In the past, it used to be all about celebrity endorsements but things have changed, albeit a little bit. Today, you can collaborate with an influential person to promote your brand or product. That’s essentially why 89% of digital marketers identify the use of influencers as one of the most crucial channels of social media marketing.
That being, influencers have the power to turn things around for your brand since most of them are trusted by consumers. And with the role of influencers growing stronger and stronger, it’s vital to reach out to them and use the trust that they have built with your potential customers.
If you want to gain 1,000 followers and grow your business through social media, you must stay active on all your social media platforms. According to a recent study, 71% of consumers are more likely to recommend a brand that’s active on social media and you sure don’t want to miss on this golden opportunity!
So whether or not your business is active on social media, always remember that your customers and prospects are. For this reason, you should always stay active on social media and enjoy the benefits that come with it. Remember, 84% of consumers use social media to help them make a purchasing decision and you surely don’t want to miss on this just because your social media accounts are inactive. If anything, this is why you should take advantage of Ryzely.
While there’s no magic bullet when it comes to getting more followers on Facebook or any other social media network for that matter, this article at least highlights some fundamental tips that will ultimately ensure that your social media marketing efforts are not in vain. So if you’re looking for a sure way to gain your first 1,000 followers on any social media platform, this article offers a good blueprint.
Remember, social media is all about conversations. You should, therefore, always strive to engage and not advertise or broadcast. If by any chance your posts and content do not engage the audience in conversations, then you’re not doing it right.
All in all, Ryzely is a perfect social media management tool to start you off!