Top 24 Facebook Marketing Tools to use in your strategy

Written by Garvita Goyal

On September 15, 2020

Approximately, there are 2.45 billion Facebook users worldwide. So, no doubt Facebook is a great and considerable source for the marketing of any business, product, services, or anything personal or professional. 

And your social media campaigns can be the boon for your brand growth. Hence we have got some powerful Facebook marketing tools according to their different roles and functions. 

Achieve your goals with the help of these facebook tools and engage more and more with the audience. 

Facebook Publishing Tools

1. Ryzely

Social media marketing can be made much easier with Ryzely. It is one of the best social media scheduling tools to publish your content, images, or videos to all your social media accounts.

Small business owners can enhance their Facebook marketing strategy with its auto-publishing and analyzing features in a small budget. And they can control their social media management activities for unlimited social profiles on Facebook, Twitter, and LinkedIn.

Pricing plans:

Initially, you can try its free plan. Then opt for its paid plans as given below : 

Tanzanite : $5/mo

Red Beryl : $9/mo

Musgravite: $19/mo

Alexandrite : $29/mo

Emerald : $59/mo

Ruby : $99/mo

2. Content Studio

ContentStudio is another social media management tool to manage your Facebook campaigns. It helps the users to discover the top performing content for any topic according to your niche.

This is one of those Facebook marketing tools which have the content planner, publisher, and analyzer. You can quickly add so many feeds by using the bulk upload option. Just create an OPML file containing your feeds and upload them to its reader.

Pricing plans:

Initially, you can start with its 14-days free trial period. Then opt for its paid plans as given below : 

Pro – 49$/mo

Small – 99$/mo

Medium – 199$/mo

Large – 299$/mo

Facebook Video Creator Tools

3. Animoto

To implement the best Facebook marketing strategy, users need some facebook tools for making the perfect videos and sharing them with the audience. Animoto is a great option for creating video content for social media or any other platform.  

You can drag and drop your photos and video clips into its pre-built templates and adjust colors, fonts, music, and many more to customize the videos. Also, share them instantly to boost your engagement.

Pricing plans:

Sign Up is for free and the paid plans are given as :

Professional – 65$/mo

Team –  94$/mo

4. InVideo

Video content is always more attractive and understandable. And the Facebook marketing tools like InVideo provides you video editing and video making platform with so many pre-made templates for social media marketing, video presentations, youtube video editing, and many more. 

Also, you can convert any YouTube video to Mp3 audio or in downloadable Mp4 format. Besides that, its video editing features allow you to trim, crop, or even mute the video according to your needs.

Pricing plans:

Initially, you can start with its 7-days free trial period. Then opt for its paid plans as given below : 

Business- 20$/mo

Unlimited-60$/mo

Facebook Tools for Image Designing

5. Canva

With Canva, you can create all your designs for social media marketing, business purposes, personal usage, and many other things. It is one of the most effective Facebook marketing tools which has so many in-built templates and images.

Also, you can customize your photos with different backgrounds, texts, fonts, effects, styles, videos, many more. Small business owners can plan their Facebook marketing strategy as it offers many designs free to download for individuals and small groups working on projects.

Pricing plans:

It is free for small businesses. And the paid plans are given as:

Pro – 9.95$/mo

Enterprise – 30$/mo

6. DesignWizard

Explore the library DesignWizard of more than one million premium photos, thousands of high-quality videos, illustrations, graphics, and many more. You can edit every element in your selected template according to your social media marketing strategy. 

You can download the images in print or web quality. And the videos in standard or high definition. Moreover, do social media scheduling using its integrations or share them instantly on social media to grab the attention of your followers.

Pricing plans:

Initially, you can start with its 14-days free trial period. Then opt for its paid plans as given below : 

Pro-9.99$/mo

Business-49.99$/mo

Facebook Tools for Boosting Engagement

7. Brand24

Tracking and monitoring your competition plays an important role in social media marketing and boosting engagement with the audience. Facebook tools like Brand24 helps users in maintaining online reputation with its advanced sentiment detection to segregate positive, negative, and neutral mentions.

You can track & engage with online reviews, social media mentions, blogs, message boards, news sites, and much more. Besides that, save your time by automating the daily or weekly reports and export them in PDF or Excel formats.

Pricing plans:

Initially, you can start with its 14-days free trial period. Then opt for its paid plans as given below : 

Plus-49$/mo

Premium-99$/mo

Max-199$/mo

8. Agorapulse

If you want to increase engagement with your followers, then Facebook marketing tools can help you with easy social media management. Agorapulse provides you solutions for scheduling, publishing, collaborating, and social listening for your marketing campaigns. 

Check the ROI of your engagement and related content strategy with its online and downloadable CSV and PPT reports and manage your Facebook campaigns accordingly. Also, find and filter the comments, mentions, ad comments, and other important messages in its social inbox.

Pricing plans:

Initially, you can start with its 28-days free trial period. Then opt for its paid plans as given below : 

Medium-US$79/mo

Large-US$159/mo

X-Large-US$239/mo

Enterprise-US$399/mo

Facebook Tools for Hashtag Analysis

9. Keyhole

Keyhole is one of the best social media marketing tools for having real-time hashtag and influencer data on social networks. Measure the performance of hashtags, their impact & ROI on running campaigns and generate client-ready reports.

You can get data from Facebook, Instagram, and Twitter for all the hashtags you’re tracking. Moreover, share the live dashboard of your campaigns with clients and colleagues and create custom PDF reports for the results. 

Pricing plans:

Initially, you can start with its 14-days free trial period. Then opt for its paid plans as given below : 

Social media account analytics – 49$/mo

Social listening and campaign tracking – 49$/mo

Keyhole suit – 59$/mo

10. BrandMentions

Facebook users use this tool to enhance their social media marketing strategy by tracking their brand reputation and monitoring the hashtag performance. Hashtag tracking easily monitors posts and topics on social media so that you can create more brand visibility, likes, and followers. 

Reputation management is also important in Facebook marketing. So, BrandMention will instantly let you know who talks about you or your business so that you can react quickly and manage all the good or bad reactions.

Pricing plans:

Initially, you can start with its 14-days free trial period. Then opt for its paid plans as given below : 

New business – 49$/mo

Growing business – 79$/mo

Company – 299$/mo

Facebook Tools for Monitoring

11. Hootsuite

Hootsuite is a social media marketing tool for social media management of your accounts on multiple networks. You can measure the performance of your social media accounts through its analytics. 

Connect with the audience through conversations on key topics, monitor the activities of your competitors, and track the performance of your posts and brand mentions. Also, you can do social media scheduling to get your posts published.

Pricing plans:

Initially, you can start with its 30-days free trial period. Then opt for its paid plans as given below : 

Professional – $25/mo

Team- $129/mo

Business- $675/mo

Enterprise – Contact For Pricing 

12. Sprout Social 

Facebook Marketing tools like Sprout Social can help you in creating and optimizing your social media marketing strategy with its rich social data and analytics. Increase the engagement with your followers and improve the responsiveness with its unified inbox.

Also, you can organize and schedule the posts on different social media accounts with your team. Deliver the related content on multiple social networks by uncovering competitive insights and keep up with industry trends. 

Pricing plans:

Initially, you can start with its 30-days free trial period. Then opt for its paid plans as given below : 

Standard – $99 per user per month

Professional – $149 per user per month

Advanced – $249 per user per month

Facebook Tools for Advertising

13. AdRoll

Adroll is a great option for creating Facebook ads to level up in social media marketing. You can automatically show the relevant products to shoppers with its AI-driven product recommendations that personalize dynamic ads, email, and your online store experience.

Small business owners can also use this as it gives free access to essential marketing tools. Besides that, you can also distribute digital video ads across multiple channels.

Pricing plans:

Initially, you can start with its 30-days free trial period. Then opt for its paid plans as given below : 

Starter – 0$/mo with limited usage 

Essentials – 9$/mo

Growth – 19$/mo

Advanced Tracking – 450$/mo (Contact for more details)

14. Adespresso

The best Facebook marketing tools can save your efforts and time. Adespresso can manage and analyze all your Facebook campaigns with actionable insights. It also supports Instagram And Google Ads campaign creation. 

If you need help or advice, then speak with Facebook Ads professionals live via video call, and they’ll cover all aspects of your Facebook strategy and tell you about improving the tactics to achieve your goals.

Pricing plans:

Initially, you can start with its 14-days free trial period. Then opt for its paid plans as given below : 

Starter – 49$/mo

Plus – 99$/mo

Enterprise – 259$/mo

Facebook Tools for Content Curation

15. UpContent

Build your social media marketing strategy with high-quality and related content for your niche. The technology of UpContent delivers you great content by analyzing the millions of articles every month.

Integrations with so many tools are available to make it quick and easy for you to share top performing content with your audience. And you can easily sort, read, and set the favorite articles to automatically send to your gallery.

Pricing Plans: 

Initially, you can book its demo. Then opt for its paid plans as given below :

Sharer- 15$/mo

Engager – 95$/mo

Orchestrator – 25$/mo

16. DrumUp

DrumUp is a content curation tool that discovers and helps you share great content with your followers. Add the updates from your favorite feeds and link them to social media accounts on Facebook, Linkedin, and Twitter.

Also, you can add multiple accounts to your dashboard and manage their settings to monitor the social media presence. Increase the engagement with smart hashtag recommendations and repeat the schedules for your best posts. 

Pricing plans:

Initially, you can start with its 14-days free trial period. Then opt for its paid plans as given below : 

Starter : 15$/mo

Pro : 39$/mo

Small Business : 79$/mo

Facebook Tools for Sentiment Analysis

17. Talkwalker

Talkwalker provides you all valuable information about social media. Its AI-powered analysis gives insights about what is happening on all social channels and online media and it works across 187 languages. 

Measure the sentiment and brand health by quickly identifying any issues or complaints before any losses occurred. Discover what customers think about your brands and products in real-time. Also, compare the results with your competitors across every channel. 

Pricing plans:

Opt for its paid plans as given below : 

Basic – 9600$/yearly

Corporate – Contact For Pricing

Enterprise – Contact For Pricing

18. RapidMiner

Use the RapidMiner for sentiment analysis and improve the marketing results. Obtain the details about your businesses, brands, services, or products from what people think and say about it on social media or anywhere else. 

Get insights for online reviews and direct feedback from users. Fix those issues or defects and enhance product development, marketing, risk management, and many more things for your brand or business.

Pricing plans:

This is a free tool for text mining.

Facebook Tools for Writing and Editing

19. Grammarly

Check your piece of writing on Grammarly for spelling, grammar, or any type of writing errors. It will give you suggestions for words, punctuations, tone, any many more to improvise your content at the best level. And find your overall score based on engagement, correctness, clarity, and delivery level. 

You can add Grammarly to Chrome for making it compatible with Facebook, Gmail, Google Docs, Twitter, LinkedIn, WordPress, and so many other platforms. Additionally, Grammarly Premium will help the users for writing more professionally, like in vocabulary enhancement suggestions, plagiarism checker, and much more. 

Pricing plans:

Free – Basic writing corrections

Premium – Starting at $11.66/month

Business – Starting at $12.50/member/month

20. Unicheck

Unicheck helps you to make your content fully authentic through its plagiarism checker. It is trusted worldwide by 1100 academic institutions for detecting similarity, spotting text modifications, and preventing contract cheating.

This tool provides you automatic checking by searching against more than 40 billion web pages in real-time, internal institution libraries, open access, imported databases. And it highlights all the text matches, references, and quotes so that you can find and correct the duplicate content.

Pricing plans:

It has flexible billing solutions and prices to meet your requirements.

Facebook Tools for Link Shortening

21. Bitly

Increase brand recognition and engagement with short and branded links. Create custom links with your domain name. Bitly also allows you to change the destination URL for any short link including the QR Codes. 

For social media marketing, just integrate Bitly with your preferred tools and easily share branded links across all of your social profiles. Also, track the response of your visitors or customers for every link and channel from a single dashboard.

Pricing plans:

Initially, you can start with its 14-days free trial period. Then opt for its paid plans as given below : 

Basic-35$/mo

Premium-300$/mo

22. Rebrandly

Rebrandly is another link management tool to create, share, and monitor the short URLs using a custom domain name. You can integrate with so many platforms and Facebook users can connect Rebrandly with various social media management tools to share those links. 

Also, build and download QR codes for your links. Set the link expiration to delete them from the system after a certain time. And for making them more attractive for social media marketing, you can add emojis to your links also.

Pricing plans:

Initially, you can start with its 14-days free trial period. Then opt for its paid plans as given below : 

For Individuals –

Free -0$/mo but up to 5000 clicks

Starter-29$/mo

Pro-69$/mo

For teams-

Premium-499$/mo

Enterprise -Contact For pricing.

Facebook Analytics Tools

23. Ryzely

Ryzely is one of the best Facebook marketing tools for having clear and understandable analytics of all your scheduled and published posts. You can see the number of posts for link and text posts both. 

Also, preview the posts before publishing them and optimize for each social network from one place. And plan your content calendar for all your social profiles in advance to save your tonnes of time in the future and raise social media marketing for your brand or business.

Pricing plans:

Initially, you can try its free plan. Then opt for its paid plans as given below : 

Tanzanite : $5/mo

Red Beryl : $9/mo

Musgravite: $19/mo

Alexandrite : $29/mo

Emerald : $59/mo

Ruby : $99/mo

24. Buffer

Here is another social media marketing tool where you can plan your Facebook marketing strategy. Plan efficiently for social media campaigns to reach your targeted audience by measuring and reporting the performance of your content. 

Schedule and track social media posts, stories, and hashtags. Compare the paid and organic results. Analyze the key engagement metrics of social profiles for different networks. And download reports in PDFs and charts form. 

Pricing plans:

Initially, you can start with its 14-days free trial period. Then opt for its paid plans as given below : 

To publish –

Pro – $15

Premium – $65 

Business – $99

To analyze –

Pro – $35

Premium – $50 


Conclusion

The above 24 Facebook marketing tools will definitely help you anyhow in your strategy. But it’s you who can decide the best that will fit your needs and budget both.

Or you can choose some Facebook tools that can play multiple roles in your social media marketing. For example, Ryzely can schedule, publish, and analyze your social media posts, all from one place.