Top 30 Online Advertising Tools for Businesses

Written by Manvendra Singh

On December 10, 2020

Advertising has been one of the major factors when it comes to branding a certain product. Ever since, social media has come into existence, the rise of online marketing and advertising has been phenomenal and online advertising tools help small businesses grow into big brands.

There are hundreds of tools on the internet that helps online promoters to advertise and put forward their product in the best possible way. The modern tech-savvy generation puts a lot of focus on the presentation of products and to mitigate this need, there are a number of online advertising tools. These tools let you use your creativity to the fullest and pour them out for a wider audience. Ryzely helps you to optimize your business in the best way possible and assures your growth to the fullest.

Now, let us have a deep glance at 30 of the best online advertising tools out there:

1. Tailwind

twc Online Advertising Tool

Integrated with Instagram and Pinterest, Tailwind is an extremely effective online advertising tool for scheduling your content. It is easy to use and provides a bulk of exciting features like bulk image upload, really easy drag and drop calendar, multi-board pinning and pin looping, hashtag lists, and much more.

Prominent features:
  • Saves valuable time.
  • Optimize your schedule timing based on audience engagement timings.
Pricing Plans:
  • Pinterest Plus: $9.99/mo
  • Instagram Plus: $9.99/mo

2. Google PageSpeed Insights

gpi Online Advertising Tool

The load speed of a webpage has a massive impact on its engagement and conversion rates and hence is a helpful online advertising tool. Audience usually tends to skip websites that take a little too long to load. Google’s PageSpeed Insights online tool presents users with a real-time analysis and evaluation of a certain website’s loading speed.

Prominent features:
  • Enquire speed and usability on various platforms like computer, mobile, tablet, etc.
  • Provides with ideas and recommendations to improve page speed.
Pricing Plans:
  • Free

3. Browseo

bs Online Advertising Tool

Want to have a little preview of your work before rolling it out for the rest of world? Well, for such instances, Browseo is your best buddy. It lets you have an insight into your work by letting you perceive your website from the viewpoint of a search engine.

Prominent features:
  • Briefs you about how web crawler or search spiders obtain data and puts it forward for consumers.
  • Gives detailed information on the relevant pages and elements of a website.
Pricing Plans:
  • Free

4. QuickSprout

qs Online Advertising Tool

QuickSprout provides users with a detailed review of their websites. It ranks your website against more powerful websites of the same genre and provides useful tricks and techniques to beat those sites in a SEO-friendly way. It is one of the most widely used online advertising tools.

Prominent features:
  • Algorithm retrieves data to dispense website details.
  • Ranks pages in terms of SEO, speed, tags, landing pages, URL, keywords, competitors, etc.
Pricing Plans:
  • Basic: $4.99/mo

5. Mention

m Online Advertising Tool

Looking for an “all-in-one” stop for management of your social media account? Look no further because Mention is the solution to your problem. Mention, an online advertising tool, automates and organizes the process of online media monitoring, social media listening, competitive analysis, brand management, and social media management.

Prominent features:
  • Monitor, analyze and report.
  • Very simple to use and understand.
Pricing Plans:
  • Solo: $25/mo
  • Pro: $83/mo
  • ProPlus: $167/mo
  • Company: $450+/mo

6. Buffer

b Online Advertising Tool

Managing and updating several accounts on social media can be really exhausting and time-consuming. This is where Buffer can be your strongest ally. Buffer lets you manage and control posts across multiple social media accounts all at once, thus saving up valuable time. With a synthesized dashboard, it supplies users with integrated analytics on how engaging their posts are. Arguably, the best feature on Buffer is its user-friendly and seamless interface. The “Top post” icon enables admins to view various types of content and decide on to which sort of content is most suitable. The success of any marketing campaign can be monitored coherently by Google Analytics integration which makes it a very helpful online advertising tool.

Prominent features:
  • User friendly and seamless interface.
  • Google Analytics integration.
  • Real-time analytics.
Pricing Plans:
  • Basic: Free
  • Pro: $15/mo (inclusive of 7-day trial)
  • Business: $99/mo (inclusive of 14-day trial)

7. Meltwater

mw Online Advertising Tool

To enhance your marketing and advertising tweaks, Meltwater employs real-time and AI-driven analytics. It monitors valuable keywords and trends across various websites and provides a benchmark for your website by comparing it to the more powerful ones.

Prominent features:
  • Makes use of real-time and AI-driven analytics.
  • Provides powerful advertising tweaks.
Pricing Plans:
  • Basic: $333/mo

8. IFTTT

ifttt Online Advertising Tool

If This Then That or popularly known as IFTTT is an online advertising tools tool that helps users to build a bridge between different apps (including social media networks) and devices. Its action-reaction technique enhances productivity.

Prominent features:
  • Programmed automatic sharing.
  • Create custom triggers.
Pricing Plans:
  • Free (limited access)
  • Pro: $3.99/mo

9. Sprout Social

ss Online Advertising Tool

One of the top prospects in the world of social media advertising tools has to be Sprout. It’s a convenient and handy tool to manage accounts across multiple platforms. Sprout makes it easier for admins for managing and scheduling when they are syndicating their way through Facebook, Twitter, Pinterest and many more all at once.

Users can also analyze and sort their data demographically and geographically for determining the sort of content a particular pocket of followers is interested in.   

Prominent features:
  • Provides support for wide range of social media accounts.
  • Robust data analysis.
  • Efficient customer support.
Pricing Plans:

                (All plans inclusive of 30-day free trial)

  • Standard: $99/user (per month)
  • Professional: $149/user (per month)
  • Advanced: $249/user (per month)

10. Google Alerts

ga Online Advertising Tool

A very powerful yet simple tool, Google Alerts notifies users about the social media platforms that are redirecting consumers to their website. It notes all your required keywords, and every time anyone mentions those keywords, Google sends an alert to the admin of the website.

Prominent features:
  • Simple interface with easy to use features.
  • No additional costs.
Pricing Plans:
  • Free

11. TweetDeck

TweetDeck deals with custom-built columns that direct users to display the user’s Twitter timeline, mentions, direct messages, lists, trends, favorites, search results, hashtags, or all tweets by or to a single user. Equivalent to Twitter’s “Dashboard App”, TweetDeck originally started out as an independent app before being acquired by Twitter in 2016.

Prominent features:
  • Seamless integration with your Twitter handle.
  • Applicable with any OS and web page.
Pricing Plans:
  • Free

12. Sales Navigator

LinkedIn’s Sales Navigator is an extremely powerful and neat application for monitoring your LinkedIn profile and its subsequent activities which are directly linked to the user’s Gmail account.

Prominent features:
  • Plenty of features to expand your network.
  • Rich profile analysis.
Pricing Plans:
  • Professional: $64.99/mo
  • Team: $103.33/mo

13. Qzzr

Qzzr can be used as a perfect survey application tool that enables users to create quizzes on an online platform. It helps can in driving social traffic and generate leads by monitoring user’s feedback on certain products.

Prominent features:
  • Easy and simple interface for users.
  • Helps in developing tools by spreading out information from social media sites.
Pricing Plans:
  • Basic: $24.99/mo (inclusive of 14-day free trial)

(Contact for quote prices on Pro and Enterprise plans)

14. SpyFu

SpyFu helps in developing latest SEO and PPC opportunities by scouring beneficial keywords from your rival websites. Users can view all sorts of content and backlinks that make other websites more interactive. It is one of the most popular online advertising tools.

Prominent features:
  • Variety of content under one shed.
  • Helps in developing new strategies to build a more stable and interactive website.
Pricing Plans:
  • Basic: $39/mo
  • Professional: $79/mo
  • Team: $299/mo

15. Alexa

One of the oldest players in the game, Alexa provides detailed analysis and puts your website in contrast to that of your competitors’. It provides powerful insights that prove very helpful while optimizing a website which is impressive for an online advertising tool.

Prominent features:
  • Detailed analysis of websites.
  • Rolls out new features frequently.
Pricing Plans:
  • Advanced: $149/mo (inclusive of 14-day trial)

16. Similar Web

Similar Web allows users to weigh up the differences between multiple websites. It enables users to keep a tab on traffic, insights, backlinks, domain ratings, and many more.

Prominent features:
  • Simple user interface.
  • Builds a strong SEO score for your website.
Pricing Plans:
  • Free (limited access)
  • Enterprise plan (contact for quote price)

17. Siteliner

Infringement can be a cringy issue and a real mood killer. With Siteliner, you can find duplicate contents, broken links and many more.

Prominent features:
  • Finding unique content.
  • Building a more SEO strong content.
Pricing Plans:
  • Free (up to 250 pages)

18. SEMrush

Dubbed as the “All-in-one Marketing Toolkit” for digital marketing professionals, SEMrush provides control over SEO, advertising, and content tools that can just boost your SEO game to whole another level.

Prominent features:
  • Access to wide range of tools.
  • Deep link analysis.
Pricing Plans:
  • Pro: $99.95/mo (free trail available)
  • Guru: $199.95/mo (free trail available)
  • Business: $399.95/mo

19. Evernote

One of the best online advertising tools for content creators, Evernote provides a range of features like research notes, resources, and to-do lists. Evernote proves really helpful for content marketing by analyzing SEO rich keywords and materials.

Prominent features:
  • Plenty of attributes to work with.
  • Detailed review analysis.
Pricing Plans:
  • Basic: Free
  • Premium: $2.57/mo

20. Localytics

Localytics works on the aspects of user insights, marketing automation, and smart targeting, into an integrated single-stop station that aims at driving higher target audience.

Partnered with the biggies like ESPN, eBay, Fox, Salesforce, RueLaLa and the New York Times, its marketing strategies definitely beg to be reckoned with.

Prominent features:
  • Robust data analysis.
  • Efficient customer support.
Pricing Plans:

                (All plans inclusive of 30-day free trial)

  • Community: Free
  • Premium: $95/mo
  • Enterprise: $895/mo
  • Enterprise analytics and Marketing: $1790/mo

21. Hemingway App

Named after famous writer Ernest Hemingway, this particular application helps writers make their blogs more reliable and readable by identifying unnecessary words, hard-to-read sentences, and passive voice.

Prominent features:
  • Easy grammar check.
  • Provides a structured base for write-ups.
Pricing Plans:
  • Free

22. Headline Analyzer

Building content with a solid headline is one of the most important aspects of a blog. Headline Analyzer ascertains how effectual the headline of your blog is.

Prominent features:
  • Scores your headlines.
  • Predicts uniqueness of your headlines.
Pricing Plans:
  • Free

23. Visage

Every piece of information on the internet comes with visual content now-a-days. It helps in explaining people easily and also makes the content more relatable. Visage is a powerful visual content creation tool that helps content creators to express themselves and also reverberate with the audience.

Prominent features:
  • Interactive user interface.
  • Wide range of visual content to choose from.
Pricing Plans:
  • Basic: $50/mo

24. Placeit

Placeit was made to make branding and designing easy for even mere beginners. Users can design mock-ups, logos, templates, text animations and many more by just a click. It provides a wide range of ready-to-use templates which can be downloaded to customize your designs.

Prominent features:
  • Can design virtually everything.
  • Ready-to-download templates.
Pricing Plans:
  • Basic: $14.95/mo

25. Piktochart

Another visual content maker, Piktochart is very much similar to our predecessor Placeit. Users have freedom to choose from 1000+ designs to create just the perfect info-graphic content.

Prominent features:
  • Create professional content easily.
  • Customize your designs to the very core.
Pricing Plans:
  • Basic: Free (limited access)
  • Pro: $29/mo
  • Team: $99/mo

26. Wideo

Wideo helps users to create videos by animating images, objects, movement, shapes, text, and audio.

Prominent features:
  • Suitable for short video clips.
  • Simple interface.
Pricing Plans:
  • Free: $0
  • Basic: $19/mo
  • Pro: $39/mo
  • Pro +: $79/mo

27. Feedly

Feedly is one of most indispensable online advertising tools for any content marketer as it helps them to keep tabs on various types of content and even structure them into several categories.

Prominent features:
  • Easy, powerful tool.
  • Monitor various types of content in one place.
Pricing Plans:
  • Free
  • Contact for quote price

28. Hootsuite

One of the greatest innovations in the field of social media, Hootsuite provides the best mechanisms to create and manage business campaigns. This online advertising tool lets you toggle between multiple platforms from the dashboard without the need of segregating each one of them.

The social media dashboard permits users to schedule messages, track conversations, manage multiple profiles and perform many other social activities.

Prominent features:
  • Performance analysis.
  • Offers free courses.
  • Compatible with various social media channels.
Pricing Plans:
  • Professional: $26/mo
  • Team: $102/mo
  • Business: $611/mo

29. PutsMail

PutsMail generates a preview of an email that you need to send. It depicts how an email will look like on the receiver’s end.

Prominent features:
  • Simple; easy to use tool.
  • Functional previews for campaigns.
Pricing Plans:
  • Free

30. WPForms

It is a form building tool that is integrated with WordPress. WPForms is used to get in touch with your prospects, and retrieve any other valuable information.

Prominent features:
  • Web plugins available.
  • Simple interface.
Pricing Plans:
  • Basic: $79/mo

*Image credits: www.google.com