Trending Social Media Marketing Tools in 2020

Written by Garvita Goyal

On July 30, 2020

No doubt social media marketing is very important for business growth, but the question is how can we plan for an effective social media marketing strategy. 

There are many social media marketing and social media management tools to help and guide you in social media strategies and will also save time and effort. So, for your help, we have categorized the best tools according to their roles and described them. 

Uplift the digital marketing methods by taking advantage of these tools: 

  • Social Media Management Tools
  • Graphic Designing Tools
  • Video Editing Tools
  • Content Curation Tools
  • SEO Software Tools
  • Social Customer Service Software Tools
  • Display Advertising Tools
  • Email Marketing Software Tools
  • Lead Generation Tools
  • Link Management Tools

Get ready to take a tour of these effective social media marketing tools made for marketers.

Social Media Management Tools

You can check here the whole list of Best New Social Media Management Tools for Small Businesses in 2020. It is specially curated for small businesses so that they can rise in this competitive market too.

1. Ryzely – Unlimited Social Media Management

Are you ready to level up in social media marketing? Ryzely will provide you a social media management platform through which you can have an excellent reach to audiences at multiple platforms and influence your targeted audience immediately. 

It helps you to do scheduling of your social media posts and you can avail the benefits of getting unlimited social accounts and unlimited scheduling with your entire team having no boundations with this unique social media marketing tool.

Top features: 

  • Ryzely gives you access to add anyone for scheduling your posts, whether they are family, friends, or relatives, as no special set of skills is required for that.
  • Have the full flexibility with the calendar for content management and scheduling. 
  • Customize the posts for multiple social accounts and get them published over there.
  • Do the multi-composing for the particular post and organize the content with respective accounts.
  • You can shorten the URLs and share them in social media posts.

Pricing plan:

There is a free plan. And the paid plans are listed as: 

Tanzanite : $5/mo

Red Beryl : $9/mo

Musgravite: $19/mo

Alexandrite : $29/mo

Emerald : $59/mo

Ruby : $99/mo

2. Content Studio

It is another social media management tool for content scheduling across multiple social media platforms. ContentStudio covers the publishing process from drafts,social media scheduling, posts queuing to all social media channels from one window.

It aims to save you precious time which can be utilised in other important business things. In this social media marketing tool, you can also have the automation to create campaigns that automatically publish content from the selected sources.

Top features: 

  • Search the content by keywords, domains, writers or hashtags. 
  • Its crawlers will do monitoring of popular websites for new content in different regions and languages. 
  • Invite your team and collaborate with them to share better content on social media platforms.
  • If you like an article in the discovery section, you can easily add it to the queue of social channels.

Pricing plan:

There is a free trial period of 14-days. And the paid plans are listed as: 

Pro-49$/mo

SMall-99$/mo

Medium-199$/mo

Large-299$/mo

3. Buffer

Buffer helps you to publish and analyze your content on multiple social media platforms like Instagram, Facebook, Twitter, Pinterest, and LinkedIn. Trusted by more than 75,000 companies, this social media management tool helps to build the brand on social media.

Schedule and manage the different social media platforms from a single dashboard.

This software solution will let you craft the posts, refine them, or create drafts. Strategize your social media marketing to reach and engage the right audience.

Top features: 

  • Plan and schedule social media posts directly to Instagram.
  • Get a quick view of all the content you have lined up for all social media accounts.
  • Analyze the data and measure social media performance to maximize your results.
  • Track key engagement metrics for each social account through this social media marketing tool.

Pricing plan:

There is a free trial period of 14-days. And the paid plans are listed as:

To publish: $15 for pro, $65 for premium, and $99 for business.

To analyze: $35 for pro and $50 for premium.

Graphic Designing Tools

4. Sketch

It is a social media marketing tool where you can create, collaborate, and put your ideas into a beautiful image. Either you are a designer or want to work with the whole team, just build the design that scales your product or business.

Sketch has the fundamental tools for creating pixel-perfect icons with easy zoom-in to the pixel level, align things perfectly with snapping and Smart Guides, and adjust your layers until they’re perfect. 

Top features:

  • Set the foundations for your product’s design system with reusable, and responsive components that automatically fit the related content.
  • Choose from hundreds of plugins and integrations for the animations and designing.
  • You can have the shared cloud workspace to work or edit with the team and also get feedback and ideas.
  • It has built every feature in the Mac app to make it easier for you to do your best work for all design systems.

Pricing plan: 

There is a free trial period of 30-days. And the paid plans are listed as:

For Team-9$/mo

For Individuals-99$/mo

5. Trakto

It is the online editor to create, publish, share, and convert your ideas into impressive visuals. This social media marketing tool will let you customize materials in different formats, whether online or offline.

Access the best templates and resources for creation which suits your social media marketing strategy, audience, and businesses. Its image bank has more than 3 million 

free professional and unique images.

Top features: 

  • This tool has so many art templates and professional materials that are easy to use.
  • It contains a gallery with more than 150 fonts to make texts more attractive.
  • It can cut the background of photos with people, objects, etc. with just one click.
  • Change your photos to any format using its exclusive masks.

Pricing Plan: 

There is a free plan. And the paid plan includes a Premium pack of 25$/mo.

6. Canva

Canva is a photo editor where you can design and make the changes in an image using settings that include texts, filters, colors, illustrations, and many more. It has so many built-in templates designed and categorized for you.

This social media marketing tool offers a range of content, size, and design types. From tailored social media images and templates to marketing materials, documents, presentations, banners, invitations and ads, you’ll find almost everything here that you search for.

Top features: 

  • You can design using millions of stock images, vectors, or stickers or make your own according to your brand or marketing strategy.
  • Edit the photograph using already existing filters or with advanced photo editing tools.
  • Easily use the icons, shapes, and elements in various sizes.
  • Social media graphic designing can be done with beautiful layouts and a great selection of fonts for easy management.

Pricing plans : 

It is free for small businesses. And the paid plans are listed as:

Pro – 9.95$/mo

Enterprise – 30$/mo

Video Editing Tools

7. Kapwing

Kapwing, the collaborative social media marketing tool for creating videos, images, and GIFs has the unique workspace to manage things from anywhere. Upload, edit, and share files with a team and have secure and backed-up data.

You can choose the tool which is perfect for your related content. The various services and tools are studio, video maker, meme generator, add subtitles, add audio, video resizer, loop video, video trimmer, and many more.

Top features: 

  • Easily add the images to your video or photo with chosen templates too.
  • Add captions or subtitles to any video.
  • Audio or music can be added to the video with an adjustable start time.
  • Create a video montage online by combining images, audio, GIFs, or video into an MP4.
  • Water photos or videos with your business logo, brand or any text.

Pricing plans:

There is a free plan for limited usage. And the paid plan is for Pro costs 20$/mo.

8. Animoto

Businesses use Animoto as a social media marketing tool to drive customers to their website with videos about products, services, or related content and stand out in social platforms and accounts.

It is one of the easy and effective video making tools, in which no professional experience needed with beautiful, flexible, and versatile video templates to make amazing videos either for personal use or for the brands, according to their marketing strategy.

Top features:  

  • Make videos in minutes by Simply drag and drop your photos and video clips into existing templates.
  • You can have access to about 1 million photos and videos with professional plans.
  • Quick adjustments to the colors, fonts, music, and more to make the perfect video.
  • Select from multiple genres and moods to find the song that suits your video and add the proper soundtrack.

Pricing Plans: 

Sign Up is for free and paid plans are listed as: 

Professional – 65$/mo

Team –  94$/mo

9. InVideo

It is a video editing tool that can be used to trim video, crop video, mute video or use InVideo’s video editor to create video ads, promo videos, articles to video, and more. It is a highly rated video editing software by G2 Crowd.

This social media marketing tool can convert the related content into great videos with templates options in large quantities. Small businesses and media companies can take the brand strategy to the next level by having engagement with the audience through video displays.

Top features: 

  • Convert any YouTube video to MP3 or MP4 audio.
  • Do online video editing using filters, templates, stickers, music, and tools.
  • Make stunning videos with your own library or using the bulk media and music library of InVideo.
  • AI-powered templates are completely manageable to give you everything you need to make a customer revealing real estate marketing video.

Pricing Plans: 

There is a free trial period of 7-days. And the paid plans are listed as: 

Business- 20$/mo

Unlimited-60$/mo

Content Curation Tools

10. UpContent

Discover and select the perfect and relevant content through UpContent. Its technology analyzes millions of articles every month to bring you the best piece of writings, so that you can convert and increase readers.

In this social media marketing tool, have an effective content management system to save your precious time and increase the engagements with your audience, as good content is very important for improving businesses. 

Top features: 

  • You can tell authors & editors about the most relevant or recent news published on the web.
  • Discover and share high quality content with your team.
  • Easily create approval workflows that match the needs of your business.
  • Sort, read, and mark the favourite articles that will automatically send to your Gallery.

Pricing Plans: 

You can book a demo instead of getting a free trial. And paid plans are listed as: 

Sharer-15$/mo

Engager-95$/mo

Orchestrator-25$/mo

11. SocialWeaver

This is another social media marketing tool to identify relevant and top performing content for any topic quickly. You can manage your related content by having the engagement metrics that will analyze levels of engagement and effectiveness.

This content curation tool will bring you high-quality and proven content from thousands of sources. Also, this has an added advantage that you can have the other social media management features too.

Top features: 

  • Add filters to your search by a specific keyword, phrase, author, or domain.
  • Maximize your engagement by organizing channels into individual streams or view them side-by-side in a single stream. 
  • Have the automation to your social accounts and do the scheduling on multiple platforms to publish the content.
  • Social media management and listening to any brand or multiple accounts in the world can be done to learn more about your customers and competitors.

Pricing Plans:

There is a free trial period of 14-days. And the paid plans are listed as: 

Lite plan – 9$/mo

Standard – 19$/mo

Professional plan – 49$/mo

12. Buzzsumo

Buzzsumo is a powerful online social media marketing tool that allows any user to find out what content is popular by topic or on any website. You can monitor your performance and identify the influencers.

Sharpen your marketing strategy by analyzing the content regularly. Discover the content that truly drives engagement to the social accounts and what is converting your audiences into customers.

Top features: 

  • Combine keywords with BuzzSumo’s content,  and influencer’s data to create a comprehensive content.
  • Monitor the response of your brand, so you can respond at the right moment and track your competitors.
  • Be alerted to news, mentions or backlinks and fetch all the articles saved to a project in a dashboard.
  • Find, follow and shortlist the relevant influencers according to your niche.

Pricing plan: 

There is a free trial period of 14-days. And the paid plans are listed as:

Pro – 99$/mo

Plus – 179$/mo

Large – 299$/mo

Enterprise – 499+$/mo

SEO Software Tools

13. GeoRanker

GeoRanker will give you all the SEO data you need for your SEO Software. It can facilitate the various search engines like Google, Bing, Baidu, Youtube, Yahoo, Naver and many in both mobile and desktop platforms.  It has real-time crawlers to generate and push data to your platform.

This social media marketing tool has data mining services like data acquisition through advanced web scraping, data parsing, data clearing and normalization by machine learning algorithms. You can grow and protect your brand by tracking and monitoring.

Top features : 

  • Get the search volume, competition and suggestions in any location through keyword APIs.
  • Achieve the highest ROI by analytics and insights about your marketing campaigns.
  • Automation of search engines will help you in keyword prospecting and competitor’s analysis.
  • Create the tailored datasets for lead generation, pricing intelligence, market research, alternative data for finance, and image intelligence.

Pricing plan: 

There is a free trial period of 14-days. And the paid plans are listed as:

Professional – $99.00/mo

Agencies – $249.00/mo

Enterprises – $490.00/mo

14. Morningscore

It is a simple, easy and effective SEO tool for businesses to drive more traffic and level up the ranking in Google. Make your marketing strategy and build the brand with customer satisfaction by having consistent SEO progress and estimates on input efforts.

Sometimes it happens that you have optimized all SEO things, but still the website is underperforming due to technical errors. So, this social media marketing tool will find out if Google likes you by checking your Health Score ranging from 0-100.

Top features : 

  • Track your progress and ROI on SEO and analyze that for what Google traffic is worth for.
  • Analyze and track your competitors in just a few clicks, so that you can always be one step ahead from them.
  • Manage and see all keywords you appear for in Google and track their daily position changes with great precision.
  • Check the backlinks and their results on your SEO. See all the websites linking to you and find the clicks through them.

Pricing Plan: 

There is a free trial period of 14-days. And the paid plans are listed as:

Lite – USD 49 /mo

Business – USD 79 /mo

Pro – USD 149 /mo

15. SE Ranking

This social media marketing tool will get you a complete SEO check-up by SE Ranking robots. Take control over your off-site optimization factors and backlinks.

It offers more up-to-date data and information, which benefits the agency, clients, and customers. Also, it allows us to access historical data with just a few clicks without ever having to leave the interface.

Top features : 

  • Measure the rankings on a country, region, or city level as frequently as you want.
  • Discover the keywords and ads your competitors use in their organic and paid searches.
  • Get alerts about any modifications done on your Competitor’s website.
  • Discover how well your page is optimized for a particular keyword. 

Pricing plan : 

There is a free trial period of 14-days. And the paid plans are listed as:

Lite – USD 49 /mo

Optimum – $39/month

Plus – $89/month

Enterprise – $189/month

Social Customer Service Software Tools

16. Pubble

The development of a good website is very important, but having a real-time interaction with the users is benefitted both for businesses and their customers. Pubble is a social media marketing tool that brings live messaging to your website. 

You can live-chat with customers or reply to them whenever you want to. It takes care of notifying your customers by push notification, email or SMS. You can post your comment. The Pubblebot can deliver instant answers to repetitive questions.

Top features: 

  • Its mobile apps enable you to reply to questions on the go or assign it to your colleagues.   
  • Pubble makes it easy to assign questions to the correct team members or get input from others. 
  • One simple dashboard shows you exactly how your organisation is interacting with your customers.
  • Channels can include messages, files, comments, images, YouTube and Vimeo videos, resolved URLs and 3rd party integrations like Twitter and Facebook.

Pricing Plan: 

There is a free trial period of 7-days. And the paid plans are listed as:

First plan : Business 250 – 58.82$/mo

Second Plan : Business 500 – 117.63$/mo

Third Plan : Business 1000 – 235.27$/mo

Enterprise – Contact For Pricing

17. Pagelanes

Here is another social media management and marketing tool made for team based collaboration. It provides online customer service for all types of businesses and agencies so that you can completely take care of your customers.

Every interaction your audiences have with your brand’s page will generate a ticket and with the help of this social media marketing tool, you can quickly assign incoming requests to your team members. 

Top features: 

  • Reply instantly or use a template for frequently asked questions to have perfect engagement with the audience of your page
  • Make content, assign editors and let your clients review drafts.
  • If you want to create content for your pages, create posts with text, links, images, albums, or tweets, whatever you want to.
  • The content calendar will also help you in scheduling the posts.

Pricing plan:

You can Sign up for Free. And the paid plan is for 81.17$/mo.

18. Gladly

It is a user-centric customer service platform that believes that with people (rather than tickets) at the center, you can have a better connection with your own audience.

Add endless bolt-ons and plugins with every channel integrated into a unified user interface. Meet and respond to customers across all channels in one easy-to-use platform.

Top features: 

  • See a customer’s entire conversation history, from every channel in a single view.
  • Voice & IVR delivers phone support. Also, customers have the option to switch to more convenient channels such as SMS or Email.
  • Route the customer by their status and current sentiment and get them the perfect solution with this social media marketing tool.
  • It is configurable for every language and length depending on the channel.
  • This saves your agents time by suggesting standardized answers to popular questions.

Pricing plan:

There is a free trial period of 14-days. And the paid plans are listed as:

Task Based Users – $38.00/mo

Customer Facing Users – $150.00/mo

Display Advertising Tools

19. Smartly.io

Smartly.io will give you automation to social advertising for easy and creative marketing. With increasing market presence and high competition, customer satisfaction is a crucial factor for businesses.

It is a social media marketing tool for creation, production, campaign management and reporting. It has dynamic and brand-personalized creatives that easily capture your audience’s attention with market-leading video & image template options.

Top features: 

  • Automation of ad variations using any data source and show prices, discounts, store locations, availability, weather and more.
  • Conduct seamless testing to know which creatives and elements drive the best performance.
  • Measure the increment in revenue from your advertising with built-in statistical significance.
  • See reporting of campaigns and ad accounts in one quick view and make immediate changes with few clicks only.

Pricing plan:

The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io

20. AdRoll

AdRoll is a platform that facilitates management for essential marketing and advertising activities for your entire customer journey. Display ads across the web and social media platforms is one of the best ways to have engagement with your audience and grow your brand.

By unifying your data, channels, and measurement, this social media marketing tool makes it easier to bring relevance to your audiences, the right messages in the right places at the right times that help you grow and compete. 

Top features:

  • Along with ads, it helps you with email marketing, AI-driven product recommendations, and cross-channel measurement.
  • This platform identifies and targets your audience using actual data about online purchasing behaviors.
  • AdRoll knows more about online shoppers and will guide you through online strategies, relevant content and better insights.
  • Dynamic ads with its growth marketing platform will provide you an easy way to manage your product feed, customize your creatives and distribute your ads.

Pricing plan:

There is a free trial period of 90-days. And the paid plans are listed as:

Starter -0$/mo with limited usage-able to build up you brand

Essentials-9$/mo

Growth-19$/mo

Advanced -450$/mo(Contact us for more details)

21. AdEspresso

Have the easy creation and management of online advertising campaigns with this platform that supports Facebook, Instagram and Google Ads. With this social media marketing tool, save the time spent on switching from one Ads manager to another.

Create and test hundreds of Facebook, Instagram or Google ads in just a few minutes.  AdEspresso will create all the variations or will only select the ones that are relevant to your unique needs. Also, automation of page posts and promotions gives you full control over what’s promoted and for how long. 

Top features: 

  • Clear analytics will show how your campaigns are performing with actionable tips on your campaign performance.
  • Empower your team to collaborate through customized approvals.
  • Have one-click access to the team of marketing experts by requesting and getting the reviews of your campaign.
  • Create your own set of optimization rules for any campaign based on the requirements or specific needs. 

Pricing plan:

There is a free trial period of 14-days. And the paid plans are listed as:

Starter -49$/mo

Plus-99$/mo

Enterprise-259$/mo

Email Marketing Software Tools

22. 1PointMail

Manage and create your Email Campaigns with this social media marketing tool. Easily have the content management and lists with its import and editing tools and test the emails.

Plan your email strategy and ensure the reachability of emails to your customers

with our advanced deliverability features. Also, the analysis and monitoring of campaigns can be done easily.

Top features: 

  • Import different types of files like Excel and CSV. Once your lists are imported, it manages them with simple bounce rules.
  • Segregate your lists based on past campaign statistics, demographics, or any criteria.
  • You can check the spam scores of any campaign quickly.
  • Boost your reputation and delivery rates with its industry-leading Reputation Enhancement services.
  • Create mailings using the step-by-step campaign manager. Easily create templates, simple text emails or HTML emails.

Pricing plan:

Paid plans are listed as: 

10k mails – 49$/mo

50k mails – 99$/mo

100000 mails -149$/mo

250000 mails – 249$/mo

500000 mails – 399$/mo

23. Customerly

As the name depicts, this social media management tool focuses on building relationships with customers and shines the light on businesses with a customer base.

Discover Email Campaigns to create and deliver beautiful emails in minutes.

Create your marketing funnel and check the stats for every step of your funnel. Have the direct Integration with the most used platforms. 

Top features: 

  • A fully functional template builder to create a personalized email design.
  • You can insert your logo on top and social links on the footer for all your emails and automate it.
  • Use the live chat software to give visitors a way to contact you easily instead of leaving the website.
  • When the conversation ends, follow up with automated messages, and create your marketing funnel.

Pricing plan:

Paid plans are listed as: 

Startup-29$/mo

Pro-87$/mo

Enterprise-159$/mo

24. Mailchimp

It is one of the all-in-one marketing platforms that marketers search for, especially for small businesses, whether you are starting your business online for the first time or trying to scale your existing business.

Create emails, ads, landing pages, and more with multichannel campaigns with this social media marketing tool for effective management. Store and manage the images and files in Mailchimp’s content studio so that you can find out what you need for your campaigns.

Top features:  

  • Its design tools help you look professional, even if you have just started.
  • Use the pre‑designed templates or use drag‑and‑drop builder with related content and have engagement with emails.
  • Ready‑made email automation is available or customize according to you to reach the right person at the right moment.
  • Send fast transactional emails like order confirmations using API or SMTP, when your customers need them.
  • Keep monitoring of your campaigns to quickly identify what’s working and make further marketing strategy accordingly.

Pricing plan:

Paid plans are listed as: 

Essential – 10.21$/mo

Standard-15.24$/mo

Premium-304.86$/mo

Lead Generation Tools

25. Autoklose

Autoklose is a social media marketing tool that brings B2B data for having engagement, leads, and sales. It provides a software solution to access a huge database with relevant, verified contacts from different industries.

This tool also helps you with contact management and email campaign management. It gives the advantage for marketers of having the latest and complete contact information so that you can be sure to send emails and messages to the right audience.

Top features: 

  • Segment the audience according to different criteria, and easily customize your communication with them for the best results.
  • You can filter contacts based on some parameters like country, state, city, zip, job title, job level, revenue, gender, number of employees, company name, selected contacts per company, industry, SIC code, etc.
  • Verify emails automatically before sending them to maintain a good sender reputation.
  • Schedule emails and campaigns in advance according to your convenience.
  • Adjust time zones for delivery when your recipients are mostly active. 

Pricing plan:

There is a free trial period of 7-days. And the paid plans are listed as:

Starter-49$/mo

Small Business-149.95$/mo

Enterprise -Contact For pricing

26. Reply

Reply is a sales and engagement platform and a social media marketing tool that provides automation in email search, LinkedIn outreach, personal emails and calls. Use LinkedIn to search for prospects with an automatic email search for them.

It helps in syncing contacts and leads from Salesforce, Hubspot and Copper to Reply, and move to a sequence. With this software solution, reach the people who have downloaded your white-paper, case study, or registered for your blog.

Top features:

  • Measure the results of your outbound sales efforts. Marketers can see how the team is performing, and about emails count and their interesting replies.
  • Collaboration of campaigns and prospects by team management, emails and templates sharing.
  • Connect voice for the sales communications with Cloud Calls.
  • Marketers can have insights, email quality check, email A/B testing are available for analysis.

Pricing plan:

There is a free trial period of 14-days. And the paid plans are listed as:

Individual-

55$/user – Connect Up to 1000 peoples per month

70$/user- Connect Up to 3000 peoples per month

90$/user- Connect Up to Unlimited per month

Business-

70$/user- Starting at 3 users

60$/user-Starting at 5 users

50$/user-Starting at 10users

Enterprise- 

Contact For Pricing

27. Jumplead

With Jumplead, easily combine landing pages, embedded forms and overlays, and multi-step form sequences, so that you can generate as many leads as possible and convert them into customers.

This social media marketing tool brings you lead management, live chat and messaging, email marketing. So, overall you can get the powerful marketing automation software solution here. Also, integrations of your existing stack with HubSpot, Salesforce, Microsoft Dynamics, Pipedrive or Zoho can be done.

Top features: 

  • It combines lead captures, activity reporting and targeted marketing responses based on user behaviour.
  • It makes it easy for marketers to create and publish lead generation forms and landing pages.
  • Combines website analytics, email marketing and a contact management system to convert leads.
  • Jumplead integrates with Zapier which allows it to connect with almost 750 apps. 
  • Marketers can create and manage conversations with their leads directly from Jumplead’s CRM.

Pricing plan:

There is a free trial period of 14-days. And the paid plans are listed as:

Solo-49$/mo

Starter-99$/mo

Pro-199$/mo

Enterprise-299$/mo

Link Management Tools

28. Linkly

Linkly helps you to generate short and simple tracking links that suit your brand with retargeting pixels and many more. Especially designed for marketers, they can use their own domain to make it fully authorized.

Its software solution will let you track the number of clicks to a link. Also, see location, platform, destination and referrer with this social media marketing tool. You can change open-graph tags for each link to have a maximum impact while sharing.

Top features: 

  • Specify the traffic split percentage for multiple destinations, or randomly split them.
  • Redirect users based on their device. Target by iOS, Android, Windows, Linux or Mac.
  • You can track 1000 clicks free for a month.
  • Either use your own domain, or create a custom URL shortener.
  • Add Facebook Pixel, Twitter audiences or any custom tag and build customers from users who click your links.

Pricing plan:

There is a free trial period of 7-days. And the paid plans are listed as:

Free- Forever upto 1000clicks/mo

Plus-29$/mo

29. Linknifty

At Linknifty, get the link for any website and share it with the audience, whether it is a blog post, news feed, or anything else. Marketers use this platform to share the optimized links on social media platforms, newsletters, emails, blogs, or any other way.

Engage with targeted audiences and collect leads with this social media marketing tool. Collect leads with tailored branded pop-ups and grow your subscribers lists. Its software solution will retarget pixels from all advertising platforms such as FaceBook, Twitter, Quora, Google, Linkedin and many more.

Top features: 

  • Add call-to-action to brands on every link you share to increase the conversion rate. 
  • It helps with advanced metrics that tell the marketers how their shared content is doing with audiences.
  • Short links allow you to collect different types of data about your customers.
  • In this social media marketing tool, get a higher click-through rate by converting long and ugly links into shorter links using a domain you want.

Pricing plan:

There is a free trial period of 7-days. And the paid plans are listed as:

Basic-9$/mo

Plus plan-39$/mo

Business plan -79$/mo

30. Rebrandly

If you have got sick of using long URLs, then Rebrandly can provide you a solution for that. It is a link management platform to track and share short URLs with variable domain names. 

This social media marketing tool has a great set of API support to bring a powerful software solution to industries. Users can register a new domain name directly, and have the option to choose among more than 2,000 extensions and increase their brand’s awareness. 

Top features: 

  • Create and download vectorial QR codes from the branded links.
  • Marketers can control how to present the content on social media when someone clicks on your link.
  • Redirect the user to a particular location in a mobile app.
  • Express emotions by adding emojis to your link.
  • Visualize and analyze popular click metrics according to location, language, and many more. 

Pricing plan:

Paid plans are listed as: 

For Individuals –

Free -0$/mo but upto 5000 clicks

Starter-29$/mo

Pro-69$/mo

For teams-

Premium-499$/mo

Enterprise -Contact For pricing.


Conclusion

If you have inspected the above social media marketing tools, this is to remind you that although all these tools will help you in any way, still take the wise selection according to your needs. 

Maybe you don’t have a big budget, but still want to choose some effective tools, so for that too we have mentioned some tools like Ryzely for social media management,  Trakto for graphic designing, or Kapwing for video editing.

Whatever tool you select, ultimately your social media marketing goals should be fulfilled. So read, analyze, and go for it.