Utilizing LinkedIn Video Effectively To Reach Your Audience

Blog writter

Written by Nimish Borode

On March 15, 2022

Given that more individuals are seeking jobs due to the COVID-19 pandemic, it’s no wonder that LinkedIn has witnessed increasing usage. In addition, parent firm Microsoft has reported record levels of engagement of up to 31% in the most recent quarter. In light of this, many companies are utilizing LinkedIn as a marketing platform and looking for tools like a social media scheduler free.

While most of our attention has been focused on optimizing our Facebook and Instagram marketing techniques in recent years, LinkedIn has quietly grown its user base to more than 500 million people.

LinkedIn is no longer renowned just for its resume and job search skills. Instead, it’s growing into a robust network of excellent content, influencers, and networking possibilities that other social media platforms can’t compete with.

LinkedIn As A Marketing Platform – What Are The Opportunities?

LinkedIn is one of the most excellent marketing tools to employ. It is aimed toward business-to-business connections and focuses on hardworking professionals. LinkedIn is also an excellent resource for expanding your company network and recruiting new staff.

LinkedIn’s social channel’s features and functionalities are unique. Furthermore, LinkedIn is a network of well-established businessmen from all over the world. That gives one a fantastic opportunity to make new contacts and spread their network.

The platform has made a good step by providing Influencers with an exclusive platform to distribute content. One, because it allows for Influencers with a guaranteed opportunity to reach hundreds of thousands of members. Second, Influencers will automatically draw their own audience to the LinkedIn platform by simply sharing their material with their followers. 

Third, it strengthens LinkedIn’s position as a thought leader across numerous industries. So far, Bill Gates, Richard Branson, Sallie Krawcheck, James Altucher, and others have been named Influencers. Indeed, 36 percent of LinkedIn members now read intriguing items found in their feed, a 20 percent increase since 2014. 

LinkedIn has a distinct advantage over other social media networks by enlisting influencers to create unique content.

Video Marketing Tool – A Feature You Must Utilise On LinkedIn

Video material is becoming increasingly popular, and it does not have to become viral to be effective. There is undoubtedly a market for video content, implying you should incorporate it into your marketing approach. LinkedIn, a networking site, is one location where videos are gaining traction.

As a B2B platform for professionals to communicate, putting films on here may help your professional and personal brand – especially if done correctly. LinkedIn videos are becoming more popular. In 2020, 66 percent indicated they expected to employ video content on the platform. 

Furthermore, 87 percent of LinkedIn video marketers feel it has been a successful channel for them. When it comes to developing video content for LinkedIn, feeling overwhelmed by the possibilities is normal. There are numerous sorts of videos you may upload, each with its own set of advantages:

  • Promote Your Narrative

On a network designed for building relationships, such as LinkedIn, you may utilize video to stimulate the attention of your connections. This may be accomplished by sharing a video and putting it on your feed. For example, it might be the backstory of your firm or a brief description of how you got started. Then, like a traditional status update, add a bit of text to draw people in, and embed your video directly below. LinkedIn’s algorithm places a high value on video. Because of this, you have a better chance of your video reaching the top of a person’s feed.

  • Promoting Your Goods

The primary goal of your LinkedIn video strategy is likely to be an increase in your bottom line probably. You might market your items via a LinkedIn video. Post product how-tos or demos, respond to commonly requested questions, or offer forthcoming launch information. Allow users to view a video and become enthusiastic about your product or service.

  • Blogging Through Video

LinkedIn is fantastic for advertising your business, but it is also utilized by people who want to boost their personal brand. People want to be regarded as an influencer in their field so that when their target audience is seeking someone to help them with an issue, they are the first port of contact. By using LinkedIn as a blogging platform, you may fulfill your aim to grow your own brand. In addition, being relatable will increase your connection count and engagement rate.

The idea is to pique someone’s attention with relevant, intriguing, and obviously valuable material.

Use LinkedIn Effectively With the Right Tool

Ryzely’s Social Media Management Tool is an excellent example of an entirely free solution for growing companies. Whether you’re a small startup company or a medium-to-large corporation, Ryzely’s completely free social media management solution can help you run your business efficiently.

The Ryzely Social Media Management Tool analyses and optimizes your content across all channels. For example, it can help you like a free tweet scheduler from a unified platform. To produce rich articles for your readers, you may use this easy and powerful tool to share links, photographs, and videos from your material.

Utilize Ryzely’s Social Media management tool to organize and schedule LinkedIn posts free and start marketing your brand effectively now!